Blonde is now everyone’s colour.
SOFIA VERGARA, SCHWARZKOPF GLOBAL BRAND AMBASSADOR
Leaf through the celebrity pages or take a stroll through the streets and you’ll see, the traditional rules of what it means to be blonde have been rewritten. Stretched-out roots are no longer just for experimental students, and their much-loved Dip Dye has gradually been finessed into the most-wanted blonding techniques of today. Made more wearable by Ombrè, then softened again with Balayage, the combination of darker roots and brighter lengths is the blonde of the modern age – the LIVED-IN BLONDE.
“Once we understand the how and why behind Lived-In Blondes, we then know how our clients can maintain these styles. When you've got to grips with the core of LIVED-IN BLONDE, you can create endless effortless looks.”
Brendnetta Ashley
@edgybgirl
LIVED-IN BLONDE
A customised hair colour that builds on the natural hair base, brightening mid-lengths and ends while retaining depth and dimension at the roots. The result: a natural-looking, premium, blended blonde that‘s suitable for every skin tone and looks good right up until the next colour appointment.
Dive into our latest LIVED-IN BLONDE looks with IGORA VIBRANCE – a collection of 3 key looks that focus on a soft and delicate blend of darker roots to lighter mid-lengths and ends, resulting in stunning, effortless colour results.
No matter what product you choose, we can help you achieve the perfect LIVED-IN BLONDE.
Since 2015, we have been leading the bonding landscape. From a stand-alone bonding additive, to integrated bonding technology in a variety of colouration and care products, bonding offers maximum protection and maintenance during and after the colouration process.
Crafted and maintained with our bonding products, the LIVED-IN BLONDE service helps to maintain the hairs' integrity while minimising hair breakage – for beautiful, naturally-brightened and healthy-looking hair.
ACHIEVING THE PERFECT LIVED-IN BLONDE IS NOW EASIER THAN EVER WITH OUR eACADEMY.
By registering for free access to the ASK eAcademy, you have a variety of colour service inspiration and trending techniques at your fingertips, along with product knowledge that will help you become an expert in creating the latest looks.
Explore the dynamic ASK Education curriculum featuring commercially-relevant high-street trends, with a special focus on our new hero service, LIVED-IN BLONDE. We guide you through the expert consultation process, bespoke colour choices, and modern techniques, ensuring each service becomes a personalised masterpiece.