At Schwarzkopf Professional, we believe in partnership beyond product – a world where your creativity, expertise, and passion drive success. As a stylist, salon owner, or colourist, you deserve seamless access to the tools, education, and innovations that help you stay ahead.
...FREE EDUCATION
Gain instant access to our eAcademy, where expert-led tutorials, trend insights, and technique masterclasses help to elevate your craft.
…24/7 SHOPPING EXPERIENCE
Discover and purchase professional products with access to PERSONALISED promotions, plus view your orders and invoices at anytime.
…EXCLUSIVE ACCESS TO NEW LAUNCHES
Be the first to explore new launches, product updates and salon trends that keep you at the forefront of the industry.
…SUSTAINABLE SALON SOLUTIONS
Partner with us to build a more responsible future with eco-conscious products and business practices.
Keep your next creation fresh with HAIR BY SCHWARZKOPFPRO.
Become the hairdresser you want to be with our service-led education programme.
Be backed by our support system – from 24/7 online business support to customer service and technical upskilling support – everything you need to make your salon a success!
Join a diverse and global community of hairdressers that you can collaborate and share with.
Tailor every client experience with innovative products.
Enjoy the benefits of
Schwarzkopf Professional!
READY TO UNLOCK YOUR POTENTIAL?
Register now to become part of our Schwarzkopf Professional community—where education, innovation and business growth come together to empower your success
YOU WILL BE ABLE TO:
✓ Access to all Schwarzkopf Professional online platforms
✓ Be inspired
✓ Join a global hairdressing community
Use the same email address and password* on all platforms: eShop, eAcademy and website!
*For security and GDPR, you will need to register in each platform separately and accept terms of use.
Our Schwarzkopf Professional eShop provides you with a smart digital assistant, offering you personalized solutions that are available 24/7 to support your business.
Master any in-salon service by staying on-trend with the latest tips and tricks and essential product knowledge over on the eAcademy.
Explore our world-class Colour, Backbar, Styling and Visionary seminars; developed to enhance the skills you already have and help you do what you do, better.
If the message "Wrong password or account not active" appears:
- We are verifying your account, you will receive an email once verification is complete and you can then access eShop!
- You can register again as an existing professional customer with a different email address
- If you want to keep the same mobile numbers that are linked to the previous email address, you will need to delete your account first. Log into your eShop or eAcademy profile, go to 'My Account' and then 'Deactivate Account'
- Still unsure? Please click here for eShop or here for eAcademy, fill out the form and we will get back to you as soon as possible.
- Please click here for eShop or here for eAcademy, fill out the form and we will get back to you as soon as possible.
- OR contact your Sales Agent/Technical Advisor
I don't remember my password:
- Access the homepage and click "Forgot Your Password" below the login button. We will send you an email with instructions and a link to reset your password (expires in 72hrs)
I want to change my password:
- Log in, go to "My Account" and then select "Update Password"
Please click here for eShop or here for eAcademy, fill out the form and we will get back to you as soon as possible.
You will receive all information regarding your booked seminars (booked in person or online) via email.