Make the switch with Schwarzkopf Professional.
TEN YEARS AGO, SCHWARZKOPF PROFESSIONAL REVOLUTIONISED THE INDUSTRY AS THE 1ST BRAND TO INTEGRATE BONDING INTO COLOUR.
Join us as we celebrate 10 years of scientific research, innovation and proven results – and continue to lead the way.
As a true partner in craft, we empower you to become the hairdresser you want to be by supporting your individual journey every step of they way – from taking your first steps in the industry to growing your craft and your business.
SCHWARZKOPF PROFESSIONAL - FOR EVERY YOU.
*Refers to the first integration of Bonding Technology directly into Highlifts & Lightener formulations.
Miko Studio, Northampton
"For us working with Schwarzkopf Professional is integral to keeping the high standards of hairdressing we offer. The support and inspiration, the connections and quality of product ensure we can deliver fantastic services and aftercare for all our guests. We are a Schwarzkopf Professional customer because of the support, growth and development from the brand, and of course the colour house is the best on the market. We enjoy the opportunities and personal relations Schwarzkopf Professional has opened for us and helping our growth as a business.
We decided to take Schwarzkopf Professional on when we opened the doors in Nov 25. The brand speaks for itself, the team and training provided is excellent. We have really felt supported through our whole process of taking the brand on and opening a new hair studio. The products where something we looked into from the very start, and the versatility of the colour brands within really accelerated our growth. Our guests love the results, and for us I can speak for the whole team when I say Schwarzkopf Professional really do have some of the best products for Professional use."
Fusion Hair Co., Lincolnshire
"Since joining Schwarzkopf Professional last September, it’s genuinely felt like the beginning of an exciting new chapter for us at Fusion Hair Co. Becoming a partner salon has given us not only incredible products and innovation to work with, but also a real sense of support, creativity, and community within the industry.
What I’ve enjoyed most is how collaborative the relationship feels. Schwarzkopf Professional truly invests in hairdressers and salons, encouraging growth, education, and individuality, which aligns perfectly with our values at Fusion. As a salon that champions all hair textures and is passionate about education and inclusivity, it’s important for us to work alongside a brand that shares those forward-thinking values. Since making the switch, both our team confidence and client experience have continued to grow, and we’re excited for what the future holds as part of the Schwarzkopf Professional family."
Seckingtons, Northampton & Milton Keynes
"I love working with Schwarzkopf Professional, I always have. I get excellent service. I can order whatever I want, and there is always a quick turnaround. Schwarzkopf Professional has every product and colour I need.
I never feel like I'm wishing they had something that another company has, as they have already developed it. The OSiS and SESSION LABEL products are beautiful, and allow my team to create on-trend styles and confidently educate their guests on recreating those looks at home confidently. Schwarzkopf eAcademy offers abundant education, which is key to our "grow and develop" pledge to our team members. Overall Schwarzkopf Professional offers a consistent service, and I wouldn't think about going anywhere else."
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CHAT WITH MAiA, YOUR PERSONAL Ai HAIR COACH
MAiA is a human-like digital persona, trained via Ai to deliver support and expertise across Schwarzkopf Professional assortments. Select a brand below to get started...