"MY HAIR BUT BETTER" COLOUR
Multidimensional colour that elevates the hair’s natural highs & lows.
VIBRANCY CUSTOMISABLE BLONDE CARE
Our most advanced and powerful repair technology, now with customisable blonde care.
NEW BONACURE CLEAN PERFORMANCE
The power of vegan keratin in a professional clean formula.
NEW & IMPROVED FORMULA
New high-performing formula with TrueLift Complex allows for a more powerful lift combined with a stronger neutralisation.
TRANSFORMING LIVES THROUGH HAIRDRESSING
Shaping Futures' mission is to empower. We teach disadvantaged young adults the skills of hairdressing so they can support themselves and change their lives.
EXCLUSIVELY PROFESSIONAL STYLING RANGE
Innovative, high-performance, super light-weight designed to help you #CRAFTTHEDIFFERENCE.
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WE ARE CHANGE MAKERS. TOGETHER.
WE TRANSFORM HAIR
Creating innovative products, stand out colours and exciting brands – to help YOU succeed.
WE CREATE BEAUTY
Developing transformational services – to strengthen YOUR offer.
WE FUEL YOUR CREATIVITY
Bringing you the latest hair trends via our inspiring ambassadors and key digital influencers – enabling YOU to stand out.
WE UNLEASH POTENTIAL
Providing global education and salon support programs, delivered by truly passionate people – so that YOU can progress and grow.