Discover how we brought three distinct runway-ready hairstyles to life for Paris Fashion Week SS27.
At Paris Fashion Week SS27, we partnered with leading session stylists, Anthony Turner and Charlie Le Mindu, to celebrate individuality and self-expression with three distinct hair narratives – embracing each model’s personality and natural texture across the runways of Victoria Beckham, Ann Demeulemeester and Andreas Kronthaler for Vivienne Westwood.
From Turner’s instinctive, character-led looks at Victoria Beckham and subculture-inspired hair at Ann Demeulemeester, to Le Mindu’s undone Hollywood curls at Andreas Kronthaler for Vivienne Westwood, each look demonstrated how hair can shape the identity of a collection.
Under the direction of internationally acclaimed session stylist, Anthony Turner, the styling for the Victoria Beckham SS27 show in Paris had an effortless and instinctive feel – relaxed yet considered.
On some models, the hair was loose, embracing natural texture and movement, while others showcased more structured styles. From sleek, tight ponytails and knots to hair effortlessly tucked into collars, with shorter styles featuring off-centre partings and a slightly undone finish. The result was a collection of distinct yet cohesive looks balancing precision with natural ease, allowing each model’s individual character to shine through rather than conforming to a prescribed look.
“We wanted to celebrate individuality and let each girl’s personality influence the hair. OSiS+ Flatliner was the hero product backstage, refining and controlling the hair where needed, without losing that sense of ease.”
Anthony Turner | Session Stylist
- Smooth FIBRE CLINIX Fibre Sealer through the mid-lengths and ends of damp hair to nourish, restore and smooth.
- Prep the hair with OSiS+ Air Whip to enhance the hair’s manageability during blow-drying and protect it from heat damage, increasing hold without stickiness or crunch.
While blow-drying, use OSiS+ Flatliner to refine the texture and add control where needed, keeping the finish relaxed.
- Work OSiS+ Dust It lightly through the hair to enhance texture and create a lived-in quality.
For the more structured shapes, OSiS+ Thrill will add definition and control. Secure the look with OSiS+ Session hairspray.
“This season, we wanted the hair to feel personal and individual to each model – easy, instinctive, and full of character. Along with hairstylist Anthony Turner, we used Schwarzkopf Professional products to bring this vision to life.”
Victoria Beckham | Designer
For the Andreas Kronthaler for Vivienne Westwood SS27 show in Paris, internationally acclaimed session stylist, Charlie Le Mindu, brought the designer’s hair vision to life. The hair celebrated individuality, with each look inspired by the model’s character and uniqueness.
Embracing voluminous curls, texture and movement as a nod to the iconic style of Marilyn Monroe, curls were left defined rather than brushed out – for a more playful, undone finish with a bold femininity. The result was a modern interpretation of classic Hollywood glamour, balancing femininity with a powerful sense of identity and effortless confidence.
“I’m always inspired by the models themselves and the individual story I want to tell through each look. It’s about embracing the messiness of life and presenting a moment in time that isn’t always perfect.”
Charlie Le Mindu | Session Stylist
Apply OSiS+ Refresh Dust to the hair, then brush through to refresh and prepare for styling.
Using curling tongs, curl and pin the hair across the entire head, working with the hair’s natural growth pattern and movement.
Pin the sides backwards, with the front and top sections directed forwards.
Spray with OSiS+ Session hairspray.
Allow the hair to set before removing the pins.
- Work OSiS+ Dust It through the hair, using your fingers to break up the curls, depending on the natural texture.
Shape the hair to create a mullet-inspired silhouette, then apply OSiS+ Session hairspray to set the look.
Finish with OSiS+ Sparkler for added shine.
“Style wise, old Hollywood offers volume and curls, but we’ve presented it in an undone way, working with the movement of the models’ hair. OSiS+ Dust It was the hero product backstage, adding definition and shape while working with the models’ natural texture.”
Charlie Le Mindu | Session Stylist
Internationally acclaimed session stylist, Anthony Turner, created a hair story that was distinctly character-led for the Ann Demeulemeester SS27 show in Paris.
The hair drew on a mix of archetypes, from goths and punks to emos and prairie-inspired styles, embracing a diverse range of textures, shapes and finishes, adding variety with braids and wigs while using the models’ individuality as a guide.
“We wanted the hair to reflect each model’s personality and uniqueness, using their natural hair texture and personality to guide us to the end result. We played with different characters and subcultures, celebrating individuality and self-expression.”
Anthony Turner | Session Stylist
Section the hair and mist SESSION LABEL The Thickener or SESSION LABEL The Mousse from roots to ends until drenched.
Using your fingers, loosely create a messy centre parting from the forehead to the nape.
At the back, take the hair and create a very low, very loose braid on each side.
Slide a headband over the top of the head, sitting just behind the hairline.
Smooth with SESSION LABEL The Serum and spray SESSION LABEL The Flexible over the lengths for a soft, polished finish.
With the help of leading session stylists and our hero styling products, the Spring/Summer 2027 shows at Paris Fashion Week continued to uphold our place at the heart of fashion’s most directional moments. Celebrating individuality and self-expression, we were able to bring each designer’s hair vision to life for an outstanding showcase of fashion.
For a closer look at backstage moments and standout styles straight from the runway, head over to our Instagram @schwarzkopfpro and discover the looks in motion.
And don't forget to share your Paris Fashion Week SS27-inspired looks with us, tagging @schwarzkopfpro or using the #schwarzkopfpro hashtag!
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