Embrace our new generation of authentic, multidimensional color.
Authenticity is more than a trend – it’s a lifestyle! tbh – true beautiful honest is our first multidimensional permanent hair color that creates authentic looking shimmering powder tones.
Formulated with naturally derived grapeseed oil, complemented by additional performance drivers, for a truly personalized service. Beauty has become a method of self-expression, rejecting convention, celebrating imperfection and being happy and authentic, just the way you are.
What is Truly Authentic Hair Color?
Truly authentic looking hair color works with hair's natural high and lowlights to create a unique and beautiful color. Here's how tbh – true beautiful honest achieves genuine, authentic looking results:
- Illuminates and enhances natural high and lowlights for a multi-dimensional look
- Genuinely honest approach to ingredients
It’s time to take the confusion out of color with tbh – true beautiful honest. We believe in being as transparent and honest as possible when it comes to what goes into our products. Our vegan* formulations use naturally derived grapeseed oil, complemented by additional performance drivers, for a truly personalized service.
tbh – true beautiful honest understands that you can get lost in a full list of ingredients, so our aim is to guide you through each of our key ingredients and explain exactly what they do in our easy-to-read glossary.
Discover the ingredients that make up tbh – true beautiful honest color; each selected for its own powerful benefits.
*free from animal-derived ingredients.
Discover an authentic solution to hair coloring with tbh – true beautiful honest; a new way to enhance hair while embracing the individuality of your client. The beautifully authentic shades offer subtle and powdery tones in three shade directions, Natural, Cool and Warm.
This uniquely crafted mix of hair color dyes respect and illuminate the hair’s natural highs and lows, providing natural-looking results with up to 100% multidimensional coverage.
Modern smokey hues that help perfect the underlying warmth
Natural hues with a soft touch of chocolate and beige
Luxury primary reflections, muted by rose undertones
tbh – true beautiful honest offers the classic coloration, root stretch, highlights for darker hair (up to 3 levels of lift), dimensional lowlighting and contouring, pastel toning using shade depths 8 & 9 and the glossing service to refresh dull mid-lengths and ends.
The recommended mixing ratio in general is 1:1 for a classic permanent coloration with a development time of 30-45 minutes.
Yes. tbh – true beautiful honest can be used on previously colored hair. Depending on the current hair color, target result, and corrective techniques required.
Our packaging and all our printed POS materials are certified under the FSC system. The FSC logo ensures that forest products are produced from well-managed forests and/or recycled materials.