Join us live to discover fresh techniques, build real‑world connections, and experience our events up close.
Step into live education that brings new techniques, fresh perspectives, and real connections to life.
Be part of live events where creativity, education, and meaningful industry connections come together.
Build real‑world skills, learn from top professionals, and experience our live events up close.
Our flagship event designed to celebrate our artistry, build community, and convert high-value salons.
L.I.F.T. is where Schwarzkopf Professional's story, innovation, and future collide, transforming perception and fueling loyalty.
L.I.F.T.x is an iconic full-day educational experience that delivers modern business insights, renowned color education, and transformative well-being content into an inspirational, immersive learning experience.
This must-attend event features expert-led presentations and technical demos by the most in-demand educators and influencers, with takeaways you can apply immediately to grow your salon business, empower your team, and renew your energy. This is a must-attend event for every stylist at every stage of their career journey.
Join us for a premier, hands-on experience crafted for hairstylists who are serious about elevating their technical mastery and translating skill into salon profitability. This signature series delivers fast, results-driven learning with real behind-the-chair impact, led by Schwarzkopf Signature Artists and Ambassadors.
No two classes are the same, ensuring a dynamic, transformational education experience that stays ahead of trends and aligns with your professional goals at every stage of your career. Attendees will receive a certificate recognizing their technical mastery and professional advancement.
Community Connect events are intimate, locally curated experiences that fuse Schwarzkopf Professional education with the character and creativity of each community. They give hairdressers a welcoming space to gain actionable techniques, explore innovative products, and connect authentically with fellow stylists.
Schwarzkopf Professional Community Connect events bring the essence of Schwarzkopf Professional directly into the local salon community through an intimate, themed experience designed to educate, inspire, and spark authentic connection.
Ashlee Norman is a master hairdresser with 15 years of industry experience, known for bringing her education to students both in the U.S. and internationally. She teaches solid color, cut, and style theory along with versatile techniques that empower stylists to problem‑solve and develop their own aesthetic. She is also a part of Schwarzkopf Professional's Digital Artistic Team.
Brendnetta is a 20‑year industry veteran with work featured in Teen Vogue, Genzo, Le Desir, MOB, and GMARO. Her passion for texture and color has earned her NAHA nominations and consecutive IBI Awards in Natural Hair Texture in 2022 and 2023. She is also a part of Schwarzkopf Professional's Digital Artistic Team.
Carly Zanoni is a Bay Area native with over 16 years of hairstyling experience and recognition as a multi #ONESHOT Award finalist with a passion for time-saving techniques. She launched Blonde Chronicles University, a virtual education platform now serving over 9,000 active members. She is also a part of Schwarzkopf Professional's Digital Artistic Team.
Chelsea is a visionary hairstylist and educator known for her editorial work, innovative techniques, and award‑winning achievements, including being the first woman to win a Hairbrained Video Award and a NAHA winner. As the owner of Forma Collective Salon, she creates education and experiences that empower stylists to grow their craft and develop their unique aesthetic.
Chris Appleton is a world‑renowned colorist, hairstylist, and New York Times bestselling author whose work spans LA, New York, London, and Paris, earning him collaborations with leading names in music, fashion, entertainment, and top global publications. His impeccable attention to detail and creative vision have made him one of the most in‑demand hairstylists today.
Jacob Schwartz is a sought‑after celebrity colorist and Schwarzkopf Professional’s U.S. Hair Color Trend Ambassador, known for transformative work with top clients like Margot Robbie, Bella Hadid, Charli XCX, and Nikki Glaser. His signature “spun‑with‑gold” blonding and trend‑setting approach have solidified his reputation as one of Hollywood’s leading color experts.
Josie Vilay is a globally recognized hairdresser celebrated for her transparency, transformative color work, and award‑winning color‑correction expertise. Her passion for the craft fuels her mission to inspire stylists worldwide. She is also a part of Schwarzkopf Professional's Digital Artistic Team.
Kari Hill is a master colorist with over two decades of experience, known for her dimensional, lit‑from‑within color and work with top clients like Charlize Theron, Julia Roberts, Zooey Deschanel and Shailene Woodley. Her signature lived‑in balayage and editorial looks have been featured in leading publications including Vogue, Harper’s Bazaar, Allure, and Elle.
Tracey Cunningham is one of Hollywood’s most sought‑after colorists, known for crafting signature looks for top A‑list clients. As co‑founder of Mèche Salon and a best‑selling author with decades of experience, she continues to set the gold standard in modern hair color.