Because everything you need is already inside. 

IGORA ROYAL REDS Model with Red Curly Hair
#BeIGORA Brand Message and IGORA ROYAL Permanent Color Creme Product Box
#BeIGORA

THE COLORIST'S CHOICE FOR PERMANENT COLOR

Chosen by millions of colorists around the world thanks to high-performing, reliable products, IGORA® aims to truly empower colorist to create the most beautiful looks, to explore every aspect of their creativity and to reveal the clients individual beauty. IGORA® empowers colorist to be exactly who they want to be.

SAME ICONIC FORMULA.
NEW LOOK ON THE OUTSIDE.

On the outside, IGORA ROYAL® has undergone a complete transformation with a modernized design and more sustainable packaging. Yet, you can expect the same high-performing, iconic formula on the inside! 

  • True-to-swatch color results 
  • Reliable, even and luminous color 
  • Optimal color retention 
  • Holistic portfolio to perform every color service

Our extensive portfolio has been streamlined from 13 ranges to 5, creating intuitive sub-groups totaling 143 different shades. IGORA ROYAL®'s iconic red block packaging remains for the core line. Our technical lines can still easily be recognized with their distinct range colors: IGORA ROYAL® HIGHLIFTS®, IGORA ROYAL® FASHION LIGHTS®, IGORA ROYAL® ABSOLUTES® and IGORA ROYAL® SILVER WHITES®.

IGORA ROYAL Permanent Color Creme Product Box and Tube
#BeIGORA

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CELEBRATING THE DIVERSITY OF COLOR

DIVE INTO IGORA ROYAL®'S AMAZING COLOR WORLDS

IGORA ROYAL Colour Worlds Be Red Model with Red Curly Hair

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REDS

Eduardo Paludo IGORA ROYAL Colourist

Colorist
Edoardo Paludo

Shades Used
6-88, 8-77, 0-89, 8-84, 9-98, Pastelfier

IGORA ROYAL Colour Worlds Be Brunette Model with Brown Straight Hair

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CHOCOLATES

Essential Looks Randolph Gray Black and White Portrait

Colorist
Randolph Gray

Shades Used
9-98, 7-76, 5-6, Pastelfier

IGORA ROYAL Colour Worlds Be Gold Model with Curly Gold Hair

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BEIGE & GOLDS

Essential Looks Shy and Flo Black and White Portrait

Colorist
Shy and Flo

Shades Used
8-21, 8-0, 5-4, 4-46, 6-46, 7-55, 0-55, IGORA® VARIO BLOND® PLUS

IGORA ROYAL Colour Worlds Be Blonde Model with Short Blonde Hair

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BLONDES

Essential Looks Viola Ladsky Black and White Portrait

Colorist
Viola Landsky

Shades Used
12-1, 12-2, 9,5-49, 0-99

IGORA ROYAL Colour Worlds Be Natural Model with Dark Brown Hair

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NATURALS

Jack Howard IGORA ROYAL Colourist

Colorist
Jack Howard

Shades Used
5-0, 7-48, 8-11

IGORA ROYAL Colour Worlds Be Cool Model with Brown Multi-Tonal Bob

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CENDRE & COOLS

Lesley Jennison IGORA ROYAL Colourist

Colorist
Lesley Jennison

Shades Used
8-84, 9-7, 8-11, 0-99, 8-21, 9-24, Pastelfier, IGORA VARIO BLOND PLUS, IGORA VIBRANCE 9.5-21

ESSENTIAL LOOKS® 2:2021 THE INSCAPE COLLECTION

See how our color worlds are interpreted in our Essential Looks® Autumn/Winter 2021 collection, featuring IGORA ROYAL® Mixes inspired by Pantone®.

BE CONSCIOUS.

BE MORE WITH LESS

#sustainability
IGORA ROYAL Permanent Color Cream Box and Tube with Annotations

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Sustainability Matters.

With sustainability at heart, we have cut no corners when it comes to the redesign of the IGORA ROYAL® packaging. We strive to do MORE with LESS when it comes to our global footprint. 

Each of our IGORA® color lines uses the following materials:

*based on 2019 full year sales quantities. IGORA ROYAL® SILVER WHITES®: Cap = Made from 100% recycled plastic; Folding box = Made from min. 92% recycled cardboard

IGORA ROYAL Tubes Sustainability Infographic

Tube - 100% recycled aluminum:
That saves 350 tonnes of virgin aluminum per year*

IGORA ROYAL Tubes Sustainability Infographic

Cap - 80% recycled plastic:
That saves 80 tonnes of virgin plastic per year*

IGORA ROYAL Tubes Sustainability Infographic

Folding Box - min 96% sugarcane paper:
That saves 340 tonnes of new virgin paper per year*

IGORA ROYAL® TECHNOLOGY

SAME HIGH-PERFORMING FORMULA

IGORA ROYAL® continues to deliver powerful color performance due to its unchanged iconic formula, offering amazing true-to-swatch results, up to 100% coverage, incredible color intensity and optimal performance time and time again.

The IGORA ROYAL® High Definition Technology features a high definition color pigment matrix for the clearest tone direction, enhanced true-to-swatch results, amplified intensity and optimal coverage.

Lipid carriers amplify the pigment penetration and lock the color in by sealing the surface of the hair for long-lasting color retention.

THE RESULT: TRUE COLOR IN HIGH DEFINITION

IGORA ROYAL Technology Colour Pigment Matrices
1. Color pigment matrices for color precision
IGORA ROYAL Technology Lipid Carriers on Hair Shaft
2. Lipid carriers for amplified penetration
IGORA ROYAL Technology Sealed Hair Surface
3. Sealed hair surface for longer-lasting color retention
IGORA ROYAL Technology Result on Hair Shaft
4. The Result: True Color in High Definition
See the powerful performance of our IGORA ROYAL® ranges for yourself: watch our technologies and product demo videos below!
IGORA
GET TO KNOW

THE PRODUCT RANGE

IGORA ROYAL®

#BEIGORA CONTEST

FREQUENTLY ASKED QUESTIONS ABOUT: IGORA ROYAL®

No, the formula and color results are still the same, only the packaging materials and the look have changed. You can expect the same high-performing, iconic formula on the inside, for true-to-swatch color results, , even ,and luminous color and optimal color retention.


We streamlined our IGORA ROYAL® portfolio with a new assortment structure and clear color worlds for easier navigation. 5 distinct sublines now offer you everything you need to perform the coloration service you want: from the classic IGORA ROYAL® permanent core shades to our 4 technical lines for dedicated services (IGORA ROYAL® HIGHLIFTS®, IGORA ROYAL® FASHION LIGHTS®, IGORA ROYAL® ABSOLUTES® and IGORA ROYAL® SILVER WHITES®).

Yes, all IGORA® products, including our demi-permanent (IGORA® VIBRANCE®) ranges use the same numbering system, so it's easy to work with Dual Application Techniques for a true color match across the different IGORA® ranges.

To keep things simple and create a system that’s super-effective and easy to use, ours is based on a combination of up to 3 numbers. The number in front of the dash (5-) indicates the depth of the shade, tells you the ideal base to choose in order to achieve true-to-swatch results. The first number after the dash represents the primary tone direction (the dominant shade). The second number after the dash indicates the secondary tone direction (the secondary color).

IGORA ROYAL® range offers a comprehensive and versatile portfolio of 143 different shades, ranging from natural tones with up to 100% coverage to exciting fashion tones with up to 70% coverage – whether it is fashionable cools, enticing golds, intense chocolates or beautiful reds. In addition, the IGORA ROYAL® portfolio offers dedicated technical lines to cover all of your client's needs, such as IGORA ROYAL® ABSOLUTES®, for mature hair, IGORA ROYAL® HIGHLIFTS® for highlifting services, IGORA ROYAL® FASHION LIGHTS® for highlighting services or IGORA ROYAL® SILVER WHITES® to tone and refine white hair.

Consistently setting new standards in the market, IGORA® has ignited colorists' creativity – for over 50 years.

IGORA ROYAL and IGORA VIBRANCE products

EXPLORE OUR WORLD OF BEAUTY