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Explore our IGORA® ZERO AMM Color Services and learn how to achieve natural true-to tone results with Global Color Ambassador Lesley Jennison.

IGORA ZERO AMM Profile of Woman with Reddish Long Hair and striped blue and white shirt
NEW IGORA® ZERO AMM IS REPLACING ESSENSITY®

#ZEROAMM #BeIGORA

Zero ammonia for an optimal color result.

  •  100% ammonia-free
  • Natural true-to-tone results
  • Up to 100% white coverage
  • Improved color direction, coverage & neutralization*
  • Up to 3 levels of lift (10-series) 

*vs prior ESSENSITY permanent hair color formula

 

IGORA® ZERO AMM TECHNOLOGY

The formulation with Phytolipid Technology contains a blend of micronized oils and optimized pigment mixes for equal pigment penetration from root to ends. The micronized oils, consisting of grape seed oil & apricot kernel oil, help to improve the color performance for long-lasting true-to-tone color results. Infused with Omega 9, the oils envelop the hair, supporting the moisture balance inside.

IGORA ZERO AMM technology

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IGORA ZERO AMM optimised blend of pigments
1. Optimized blend of pigment mixes and micronized oils for natural true-to-tone color results. 
IGORA ZERO AMM pigment penetration
2. Micronized oils increase diffusion efficacy to actively push pigments into the hair for equal pigment penetration. 
IGORA ZERO AMM pigment mixes penetrating the cortex
3. The pigment mixes penetrate the cortex more effectively for advanced performance. 
IGORA ZERO AMM long-lasting intense colour results for colour confidence
4. The precious blend of micronized oils with Omega 9 seals the cuticle for optimal care performance and long-lasting intense color results. 
HOW TO ACHIEVE THE LOOK

HIGHLIFT AND REFRESH

#ZEROAMM
How to recreate the IGORA ZERO AMM Highlift & Refresh service with no ammonia

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IGORA ZERO AMM Highlift & Refresh service after shot
IGORA ZERO AMM Highlift & Refresh service before shot

REVITALIZED BLONDE

Utilizing the dual application method, this salon service blends IGORA® ZERO AMM shades to reliably highlift and neutralize in one application – resulting in a beautifully refreshed blonde look that offers natural true to tone results.

COLOR 1
IGORA® ZERO AMM 10-14 + 10-2 (3:1)
+ IGORA ROYAL® OIL DEVELOPER 9% | 30 VOL. (1:2)

COLOUR 2 
IGORA® ZERO AMM 9-42 + 9-55 (1:3)
+ IGORA VIBRANCE® ACTIVATOR LOTION 1.9% | 6 VOL. (1:3)

HOW TO ACHIEVE THE LOOK

COOL BALAYAGE

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How to recreate the IGORA ZERO AMM Cool Balayage service with hair colour creme with no ammonia

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IGORA ZERO AMM Cool Balayage service after shot
IGORA ZERO AMM Cool Balayage service before shot

NATURAL-LOOKING LIFT

A classic, cool balayage look crafted with the use of BLONDME® lightening products, followed by toning with IGORA® ZERO AMM. Thanks to expert neutralization, the lifted sections effortlessly blend with the rest of the hair, resulting in a cool, on-trend finish with face-framing impact. 

COLOR 1
BLONDME® CLAY LIGHTENER
+ BLONDME® PREMIUM DEVELOPER 12% | 40 VOL. (1:1.5)

COLOR 2 
BLONDME® PREMIUM LIGHTENER 9+
+ BLONDME® PREMIUM DEVELOPER 2% | 7 VOL. (1:2)

COLOR 3
IGORA® ZERO AMM 8-46 + 9-1 (1:3)
+ IGORA VIBRANCE® ACTIVATOR LOTION 1.9% | 6 VOL. (1:3)

COLOR 4
IGORA® ZERO AMM 8-19 + 8-46 (1:3)
+ IGORA VIBRANCE® ACTIVATOR LOTION 1.9% | 6 VOL. (1:3)

HOW TO ACHIEVE THE LOOK

WHITE HAIR COVERAGE

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How to recreate the IGORA ZERO AMM White Hair Coverage service to increase colour confidence

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IGORA ZERO AMM White Hair Coverage service after shot
IGORA ZERO AMM White Hair Coverage service before shot

EFFORTLESS WHITE BLENDING

Ideal for more mature salon clients, or those with white hair that wish to have a more blended look, this salon service makes the most of IGORA® ZERO AMM's reliable performance to cover up to 100% white hair.

COLOR 1
IGORA® ZERO AMM 5-60 + 7-24 (1:1)
+ IGORA ROYAL® OIL DEVELOPER 6% | 20 VOL. (1:1)

COLOR 2 
IGORA® ZERO AMM 7-24
+ IGORA VIBRANCE® ACTIVATOR DEVELOPER 1.9% | 6 VOL. (1:3)

IGORA® ZERO AMM allows you to create a variety of looks that your client desires.

IGORA ZERO AMM Profile of Woman with Reddish Long Hair and striped blue and white shirt
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