Choose ESSENSITY® for a more pleasant and natural looking color experience.
Sometimes with color, less is more
All clients are different. While some seek bold shades and chase the latest trends, some clients value a natural look above all else. ESSENSITY delivers optimal hair coverage, while providing a pleasant coloration experience thanks to our free-from formulas.
Don't compromise on performance
Think a free-from formula equals lesser performance? Think again! Now you can empower those clients looking to integrate their free-from lifestyle into their hair and beauty rituals without compromizing on the color result – all ESSENSITY color is free from ammonia, as well as:
- Synthetic mineral oil
- Chemical odor
To achieve healthy-looking color results, we have structured the complete ESSENSITY assortment into duos and trios. Based on similar tonal characters, these carefully selected combinations enhance natural looking intensity & softness.
The combination of specially re-designed color pigment mixes and plant-based oils that contain lipids found in healthy-looking hair optimizes color performance.
For clients who are interested in getting natural blonde looks and especially for those who are concerned about harsh chemical odors from conventional lighteners and wish to try an ammonia-free alternative.
This technology is based on a combination of products from active plant substances, called PHYTO, and plant-based oils that contain LIPIDS. The Phytolipid Technology gives healthy-looking hair and optimizes the lightening performance. Comparisons to Bond Enforcing Technology were not made because the product does not affect the Bonds and provides care and performance benefits.
The product is just as cosmetic as other bleaches. It has a high amount (>51%) of natural ingredients. It contains neither ammonia nor ammonia-salts, nor silicone oils or mineral oil.
ESSENSITY Ammonia-free Lightener can be used for both on and off scalp application.