Riga - the hidden gem of Northern Europe - becomes the creative capital of the hairdressing world for one unforgettable day.
Riga - the hidden gem of Northern Europe - becomes the creative capital of the hairdressing world for one unforgettable day.
A city where Art meets elegance, a charming Old Town, and a thriving creative scene create the perfect backdrop for an event dedicated to innovation, artistry, and community.
On 27 September 2026, international professionals will come together in Latvia’s vibrant capital to experience world‑class education, transformative inspiration, and next‑level creativity.
FOR EVERY YOU.
Welcome & Registration
Show
Dinner
Closing Ceremony & Celebration
Schwarzkopf Professional USA artistic Team
Global educator, content creator and founder of AN Academy. Known for her theory‑first approach, technical precision and creative artistry, Ashlee has inspired thousands of professionals worldwide - from backstage theatre to global stages.
Schwarzkopf Professional Global Creator
A visionary brand founded in 2001 and now active across Turkey, Italy and Dubai. Renowned for exceptional service, global masterclasses and a constantly evolving educational philosophy that inspires hairdressers around the world.
Schwarzkopf Professional Ambassador LATAM
Artistic Director of Black Academy Mexico and Regional Ambassador for Schwarzkopf Professional.
Expert in blonding and freehand techniques, with a presence across Mercedes-Benz Fashion Week, Google Fashion, and leading seminars worldwide.
The largest specialized event venue in the Baltic region, where new industry ideas emerge, market innovations are introduced, and global networks are built.
For one extraordinary day, it becomes the heartbeat of innovation - a place where dreams meet possibility and the world feels just a little closer.
- Airport → 10–15 min (8 km)
- Old Town → 5–10 min (2.5 km)
- Bus Station → ~10 min (3 km)
- Railway Station → ~10 min (3 km)
Parking
Paid parking is available next to the hall.
Cloakroom and Luggage
A dedicated cloakroom for outerwear will be available.
Please note: luggage storage is limited.
Guests arriving by buses are encouraged to leave larger bags on the bus or at the hotel.
Taxi and Bolt
Taxi tariffs in Riga are not regulated, and maximum prices are not set by law.
Please check the tariff sticker on the rear passenger door before entering the taxi and ensure you agree with the indicated price.
Bolt is widely used in Riga and allows you to see the exact fare estimate before the ride: App Store · Google Play
Public Transport
- Bus: 3, 13, 37, 41, 53, 57
- Trolleybus: 5, 12, 25Stop: “Ķīpsala” (5–15 min walk)