Laugh, sing, dance. See it, say it, feel it—the power of joyful expression. Pop & Play is about turning convention on its head, living a life of unbridled joy and positivity derived from artistic expression. Pop & Play espouses the benefits of letting go of your inhibitions and coming together as a community to live a shared life full of colour which inspires a sense of optimism.
"This is when you can really use colour to make a statement. In terms of the red, I wanted to go for a cherry tone and keep some depth to it to give it a high fashion edge."
Arjan Bevers, Global Colour Ambassador