Essential Looks 2024 model wearing long hair with defined curles with blonde highlights wearing a colourful jacket
Essential Looks 2024 model wearing long hair with defined curles with blonde highlights wearing a colourful jacket
ESSENTIAL LOOKS 1:2024

THE OPTIMISTS

The Optimists are the people who live life to the fullest. Thriving on freedom and making the best of whatever it throws at them, their actions are characterised by rebirth, venturing back out into the world and cherishing human interaction

“Once we understand the how and why behind Lived-In Blondes, we then know how our clients can maintain these styles. When you’ve got to grips with the core of LIVED-IN BLONDE, you can create endless effortless looks.”


Brendnetta Ashley, Schwarzkopf Professional Guest Artist 

ESSENTIAL LOOKS 1:2024

INTRODUCING THE OPTIMISTS

#theoptimists
Essential Looks 2024 Collection The Optimists Trend Promo Video

You need to accept cookies to play this video

THE OPTIMISTS

STEP BY STEP EDUTORIALS

SEE THE DIFFERENCE

REVEAL THE LOOK BEFORE & AFTER

Essential Looks The Optimists Catwalk Look After Using Schwarzkopf Professional hair colour, hair care and hair styling products
Essential Looks The Optimists Catwalk Look Before Using Schwarzkopf Professional hair colour, hair care and hair styling products
THE OPTIMISTS CATWALK FASHION LOOK TRANSFORMATION
Essential Looks The Optimists Salon Look After Using Schwarzkopf Professional hair colour, hair care and hair styling products
Essential Looks The Optimists Salon Look Before Using Schwarzkopf Professional hair colour, hair care and hair styling products
THE OPTIMISTS SALON LOOK TRANSFORMATION

WHAT YOU NEED TO RE-CREATE THIS TREND

ESSENTIAL LOOKS 1:2024

CATWALK TO SALON LOOKS

BACK TO OVERVIEW
#essentiallooks