IGORA ROYAL REDS Model with Red Curly Hair

Because everything you need is already inside. 

#BeIGORA Brand Message and IGORA ROYAL Permanent Color Creme Product Box
#BeIGORA

THE COLOURIST'S CHOICE FOR PERMANENT COLOUR

Tried and trusted by millions of colourists around the world thanks to high-performing, reliable products, IGORA aims to truly empower every colourist to create the most beautiful looks, to explore every aspect of their creativity and to reveal the clients individual beauty. IGORA empowers every colourist to be exactly who they want to be.

SAME TRUSTED FORMULA.
NEW LOOK ON THE OUTSIDE.

On the outside, IGORA ROYAL has undergone a complete transformation with a modernised design and more sustainable packaging. Yet, you can expect the same high-performing, trusted formula on the inside!

  • True-to-tuft colour results
  • Reliable, even and luminous colour
  • Ultimate colour retention
  • Holistic portfolio to perform every colour service

Our extensive portfolio has been streamlined from 13 ranges to 5, creating intuitive sub-groups totalling 143 different shades. IGORA ROYAL's iconic red block packaging remains for the core line. Our technical lines can still easily be recognised with their distinct range colours: IGORA ROYAL Highlifts, IGORA ROYAL Fashion Lights, IGORA ROYAL Absolutes and IGORA ROYAL Silver Whites.

IGORA ROYAL Permanent Color Creme Product Box and Tube
#BeIGORA

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CELEBRATING THE DIVERSITY OF COLOUR

DIVE INTO IGORA ROYAL'S AMAZING COLOUR WORLDS

IGORA ROYAL Colour Worlds Be Red Model with Red Curly Hair

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REDS

Eduardo Paludo IGORA ROYAL Colourist

Colourist
Edoardo Paludo

Shades Used
6-88, 8-77, 0-89, 8-84, 9-98, Pastelfier

IGORA ROYAL Colour Worlds Be Brunette Model with Long Brown Hair

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CHOCOLATES

Essential Looks Randolph Gray Black and White Portrait

Colourist
Randolph Gray

Shades Used
9-98, 7-76, 5-6, Pastelfier

IGORA ROYAL Colour Worlds Be Gold Model with Curly Gold Hair

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BEIGE & GOLDS

Essential Looks Shy and Flo Black and White Portrait

Colourist
Shy and Flo

Shades Used
8-21, 8-0, 5-4, 4-46, 6-46, 7-55, 0-55, IGORA VARIO BLOND PLUS

IGORA ROYAL Colour Worlds Be Blonde Model with Short Blonde Hair

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BLONDES

Essential Looks Viola Ladsky Black and White Portrait

Colourist
Viola Landsky

Shades Used
12-1, 12-2, 9,5-49, 0-99

IGORA ROYAL Colour Worlds Be Natural Model with Dark Brown Hair

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NATURALS

Jack Howard IGORA ROYAL Colourist

Colourist
Jack Howard

Shades Used
5-0, 7-48, 8-11

IGORA ROYAL Colour Worlds Be Cool Model with Brown Multi-Tonal Bob

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CENDRE & COOLS

Lesley Jennison IGORA ROYAL Colourist

Colourist
Lesley Jennison

Shades Used
8-84, 9-7, 8-11, 0-99, 8-21, 9-24, Pastelfier, IGORA VARIO BLOND PLUS, IGORA VIBRANCE 9.5-21

IGORA ROYAL MIXES COLLECTION

See how our colour worlds are interpreted in our IGORA ROYAL Mixes Collection, inspired by Pantone.

BE GREEN. BE CONSCIOUS.

BE MORE WITH LESS

#sustainability
IGORA ROYAL Permanent Color Cream Box and Tube with Annotations

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Sustainability Matters.

With sustainability at heart, we have cut no corners when it comes to the redesign of the IGORA ROYAL packaging. We strive to do MORE with LESS when it comes to our global footprint.

Each of our IGORA colour lines uses the following materials...

*based on 2019 full year sales quantities.

IGORA ROYAL Tubes Sustainability Infographic

Tube – 100% recycled aluminium:
That saves 350 tonnes of new virgin aluminium per year*

IGORA ROYAL Tubes Sustainability Infographic

Cap – 100% recycled plastic:
That saves 80 tonnes of virgin plastic per year*

IGORA ROYAL Tubes Sustainability Infographic

Folding Box – 92% min. recycled paper:
That saves 340 tonnes of new virgin paper per year*

TRUSTED IGORA ROYAL TECHNOLOGY

SAME HIGH-PERFORMING FORMULA

IGORA ROYAL continues to deliver powerful colour performance due to its unchanged iconic formula, offering amazing true-to-tuft results, up to 100% coverage, incredible colour intensity and performance you can trust – always.

The IGORA ROYAL High Definition Technology features a high definition colour pigment matrix for clearest tone direction, enhanced true to tuft results, amplified intensity and maximum coverage.

Lipid carriers amplify the pigment penetration and lock the colour in by sealing the surface of the hair for long-lasting colour retention.

THE RESULT: TRUE COLOUR IN HIGH DEFINITION

IGORA ROYAL Technology Colour Pigment Matrices
1. Colour pigment matrices for colour precision
IGORA ROYAL Technology Lipid Carriers on Hair Shaft
2. Lipid carriers for amplified penetration
IGORA ROYAL Technology Sealed Hair Surface
3. Sealed hair surface for longer-lasting colour retention
IGORA ROYAL Technology Result on Hair Shaft
4. The Result: True Colour in High Definition
See the powerful performance of our IGORA ROYAL ranges for yourself: watch our technologies and product demo videos below!
Be the Colourist you want to be. Because everything you need is already inside.
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THE PRODUCT RANGE

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IGORA ROYAL

#BEIGORA CONTEST

FREQUENTLY ASKED QUESTIONS ABOUT: IGORA ROYAL

No, the formula and colour results are still the same, only the packaging materials and the look have changed. You can expect the same high-performing, trusted formula on the inside, for true-to-tuft colour results, reliable, even and luminous colour and ultimate colour retention.

We streamlined our IGORA ROYAL portfolio with a new assortment structure and clear color worlds for easier navigation. 5 distinct sublines now offer you everything you need to perform the colouration service you want: from the classic IGORA ROYAL permanent core shades to our 4 technical lines for dedicated services (IGORA ROYAL Highlifts, IGORA ROYAL Fashion Lights, IGORA ROYAL Absolutes and IGORA ROYAL Silver Whites).

Yes, all IGORA products, including our demi-permanent (IGORA Vibrance) and semi-permanent (IGORA Expert Mousse) ranges use the same numbering system, so it's easy to work with Dual Application Techniques for a true colour match across the different IGORA ranges.

To keep things simple and create a system that’s super-effective and easy to use, ours is based on a combination of up to 3 numbers. The number in front of the dash (5-) indicates the depth of the shade, tells you the ideal base to choose in order to achieve true-to-tuft results. The first number after the dash represents the primary tone direction (the dominant shade). The second number after the dash indicates the secondary tone direction (the secondary colour).

No, the tube capacity remains the same (60ml), but we are using a more sustainable packaging material. The tube is now made of 100% recycled aluminium, saving 350 tonnes of new virgin aluminium per year*.

*Based on 2019 full-year sales quantities.

IGORA ROYAL range offers a comprehensive and versatile portfolio of 143 different shades, ranging from natural tones with 100% coverage to exciting fashion tones with up to 70% coverage – whether it is fashionable cools, enticing golds, intense chocolates or beautiful reds. In addition, the IGORA ROYAL portfolio offers dedicated technical lines to cover all your client's needs, such as IGORA ROYAL Absolutes, for mature hair, IGORA ROYAL Highlifts for highlifting services, IGORA ROYAL Fashion Lights for highlighting services or IGORA ROYAL Silver Whites to tone and refine white hair.

Consistently setting new standards in the market, IGORA has ignited colourists' creativity – for over 50 years.

IGORA ROYAL and IGORA VIBRANCE products

EXPLORE OUR WORLD OF EXPERTISE