BE THE COLOURIST YOU WANT TO BE
Because everything you need is already inside.
DIVE INTO IGORA ROYAL'S AMAZING COLOUR WORLDS
BE MORE WITH LESS
With sustainability at heart, we have cut no corners when it comes to the redesign of the IGORA ROYAL packaging. We strive to do MORE with LESS when it comes to our global footprint.
Each of our IGORA colour lines uses the following materials...
*based on 2019 full year sales quantities.
Tube – 100% recycled aluminium:
That saves 350 tonnes of new virgin aluminium per year*
Cap – 100% recycled plastic:
That saves 80 tonnes of virgin plastic per year*
Folding Box – 92% min. recycled paper:
That saves 340 tonnes of new virgin paper per year*
SAME HIGH-PERFORMING FORMULA
IGORA ROYAL continues to deliver powerful colour performance due to its unchanged iconic formula, offering amazing true-to-tuft results, up to 100% coverage, incredible colour intensity and performance you can trust – always.
See the powerful performance of our IGORA ROYAL ranges for yourself: watch our technologies and product demo videos below!
THE PRODUCT RANGE
FREQUENTLY ASKED QUESTIONS ABOUT: IGORA ROYAL
No, the formula and colour results are still the same, only the packaging materials and the look have changed. You can expect the same high-performing, trusted formula on the inside, for true-to-tuft colour results, reliable, even and luminous colour and ultimate colour retention.
We streamlined our IGORA ROYAL portfolio with a new assortment structure and clear color worlds for easier navigation. 5 distinct sublines now offer you everything you need to perform the colouration service you want: from the classic IGORA ROYAL permanent core shades to our 4 technical lines for dedicated services (IGORA ROYAL Highlifts, IGORA ROYAL Fashion Lights, IGORA ROYAL Absolutes and IGORA ROYAL Silver Whites).
Yes, all IGORA products, including our demi-permanent (IGORA Vibrance) and semi-permanent (IGORA Expert Mousse) ranges use the same numbering system, so it's easy to work with Dual Application Techniques for a true colour match across the different IGORA ranges.
To keep things simple and create a system that’s super-effective and easy to use, ours is based on a combination of up to 3 numbers. The number in front of the dash (5-) indicates the depth of the shade, tells you the ideal base to choose in order to achieve true-to-tuft results. The first number after the dash represents the primary tone direction (the dominant shade). The second number after the dash indicates the secondary tone direction (the secondary colour).
No, the tube capacity remains the same (60ml), but we are using a more sustainable packaging material. The tube is now made of 100% recycled aluminium, saving 350 tonnes of new virgin aluminium per year*.
*Based on 2019 full-year sales quantities.
IGORA ROYAL range offers a comprehensive and versatile portfolio of 143 different shades, ranging from natural tones with 100% coverage to exciting fashion tones with up to 70% coverage – whether it is fashionable cools, enticing golds, intense chocolates or beautiful reds. In addition, the IGORA ROYAL portfolio offers dedicated technical lines to cover all your client's needs, such as IGORA ROYAL Absolutes, for mature hair, IGORA ROYAL Highlifts for highlifting services, IGORA ROYAL Fashion Lights for highlighting services or IGORA ROYAL Silver Whites to tone and refine white hair.