SCHWARZKOPF PROFESSIONAL – WE ARE YOUR PARTNER IN CRAFT.

WHEN YOU PARTNER WITH US, WE GIVE YOU THE EDUCATION YOU NEED TODAY. TO BECOME THE HAIRDRESSER YOU WANT TO BE TOMORROW.

ASK Education montage
DEDICATED TO YOUR FUTURE CAREER

ASK eACADEMY FOR HAIRDRESSERS

ASK eACADEMY
ASK Education Video Image Preview

You need to accept cookies to play this video

KEEPING YOU CURIOUS

A REGULAR DOSE OF SKILLS & INSPIRATION

  • ${/content/heliux/beauty/skp/com/en/styling/osis/osis-freestylers-texturised-volumised/product.productNameInt}

    OSiS+ Freestylers Texturised & Volumised 

    Follow easy hairstyling steps to recreate the Texturised & Volumised look using two key OSiS+ products. 

  • ${/content/heliux/beauty/skp/com/en/care/bonacure/create-beachy-waves-with-clean-sustainable-beauty-care/product.productNameInt}

    Create Beachy Waves with Clean & Sustainable Beauty Care 

    Discover how Bonacure Sun Protect is beautiful, sustainable and clean – on the inside and out. 

  • ${/content/heliux/beauty/skp/com/en/care/scalp-clinix/back-to-basics-understanding-the-hair-growth-cycle/product.productNameInt}

    Back to Basics: Understanding the Hair Growth Cycle 

    Learn about the different stages of the hair growth cycle to help solve specific hair & scalp concerns. 

  • ${/content/heliux/beauty/skp/com/en/blondme/flawless-blondes-with-blondme-blonde-wonders/product.productNameInt}

    Flawless Blondes with BLONDME BLONDE WONDERS 

    Explore detailed steps on how to use our BLONDME BLONDE WONDERS Golden Mask. 

  • ${/content/heliux/beauty/skp/com/en/colour/igora/royal/mixing-tips-and-tricks-with-jorge-cancer/product.productNameInt}

    Mixing Tips and Tricks with Jorge Cancer 

    See how our Schwarzkopf creative experimentalist Jorge Cancer from X-presion uses boosters to create contrasting colour looks with VOLUME. 

  • ${/content/heliux/beauty/skp/com/en/trends-education/ask/igora-royal-meet-the-colourists/product.productNameInt}

    IGORA ROYAL: Meet the Colourists 

    Get to know the talented colourists behind our beautiful IGORA ROYAL looks and how they showcase the new-look colour portfolio. 

LOAD MORE ARTICLES
WORLD-CLASS SEMINARS

INSPIRING YOU TO RAISE YOUR GAME

Combining precise technical knowledge with creative freedom. We believe that continual education builds highly-motivated salon teams, strengthens client loyalty and ultimately increases salon profitability.
Lady with red hair being dyed

COLOUR SEMINARS

Fully immersive colour education empowers hairdressers to create the perfect mix of shades, tailored to each client. Learn how to upsell colour services and promote client loyalty by providing a truly bespoke colour experience in-salon.

 

Woman with brown hair

BACKBAR SEMINARS

Celebrate your artistry and enhance your client’s look with educational Backbar classes designed to inspire and excite. Learn how to take your clients on a truly customised, in-salon care journey and create beautifully personalised results, every time.

Brown haired woman on orange background

STYLING SEMINARS

Every head of hair is a blank canvas. Every client is a new opportunity to practice your art. From conservative to creative, every time you style is a chance to showcase your talent. Learn how to craft your own signature style.

 

E-phoria model on green background

VISIONARY SEMINARS

Covering Essential Looks, Business and Digital topics, ASK Visionary allows us to share our perspectives, ideas and aspirations. Enjoy curated educational experiences that take an inspiring multidisciplinary approach.

DIGITAL LEARNING

JOIN OUR E-ACADEMY

Meeting the needs of an increasingly digital world, we're here to help you stay ahead of the game, and expand your technical skills 24/7.

Available in 14 different languages – it's absolutely FREE!

Expect highly relevant content, ranging from product information and hair knowledge to creative tutorial videos and personal assessments.

EDUCATION Seminars eAcademy

GLOBAL ACADEMIES

Our academies are an integrated global network of excellence. Throughout the world, each one offers a stimulating professional environment in which to learn, gain inspiration and effectively further your career.

BEHIND THE SCENES AT THE TRENDLAB

SHARING TRENDS & CREATIVE EDUCATION IN REAL TIME

TRENDLAB

You need to accept cookies to play this video

FLAIR, VISION & ARTISTRY

MEET OUR AMBASSADORS