SCHWARZKOPF PROFESSIONAL – WE ARE YOUR PARTNER IN CRAFT.

WHEN YOU PARTNER WITH US, WE GIVE YOU THE EDUCATION YOU NEED TODAY. TO BECOME THE HAIRDRESSER YOU WANT TO BE TOMORROW.

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DEDICATED TO YOUR FUTURE CAREER

ASK eACADEMY FOR HAIRDRESSERS

ASK eACADEMY
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KEEPING YOU CURIOUS

A REGULAR DOSE OF SKILLS & INSPIRATION

  • ASK Education Seminar Programme for 2024 

    Explore highlights from our ASK Education Seminar Programme for 2024 and celebrate the craft of hair and the value of craftsmanship.  

  • Be inspired by OSiS hair styling and #JUSTADDYOU 

    Enjoy 6 OSiS hair styling tutorials 

  • The Truth About Ammonia-Free Hair Colour 

    Thomas Hippe on Ammonia-Free Hair Colour  

  • Highlift & Refresh blonde hair with IGORA ZERO AMM 

    Highlift & Refresh Salon Service with IGORA ZERO AMM 

  • Dive into the Schwarzkopf Professional ColorCrafters Event 

  • White Hair Coverage Salon Service with IGORA ZERO AMM 

    Global Ambassador Lesley Jennison showcases a white hair coverage salon service… 

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WORLD-CLASS SEMINARS

INSPIRING YOU TO RAISE YOUR GAME

Combining precise technical knowledge with creative freedom. We believe that continual education builds highly-motivated salon teams, strengthens client loyalty and ultimately increases salon profitability.
Seminars-2023

COLOUR SEMINARS

We are dedicated to pushing your limits with our high-performance colour portfolio. Our versatile range of brands – our house of colour – is here to empower you to become the colourist you want to be. Each product line boasts unique benefits to suit a variety of techniques and application styles so you can grow your colour confidence with the best of the best!

Seminars-2023

BACKBAR SEMINARS

Celebrate your artistry and enhance your client’s look with educational Backbar classes designed to inspire and excite. Learn how to take your clients on a truly customised, in-salon care journey and create beautifully personalised results, every time.

Seminars-2023

STYLING SEMINARS

Craft the difference with our performance-driven products and techniques, developed to meet the needs of every styling situation. Our portfolio is now greener and more accessible than ever before, ready and waiting for you to build the confidence to craft truly individual hairstyles and boundary-pushing looks.

Seminars-2023

PARTNERS IN CRAFT SEMINARS

We are committed to craftsmanship. Trends are always changing, and the demands of salon clients shift and grow too. We bring forward the latest lifestyle and fashion trends and help you translate these into various salon looks. Going even further, we team up with trusted experts to ramp up your growth beyond the craft, empowering you with cut, colour and styling techniques to create unique looks. 

DIGITAL LEARNING

JOIN OUR eACADEMY

Meeting the needs of an increasingly digital world, we're here to help you stay ahead of the game, and expand your technical skills 24/7.

It's absolutely FREE!

Expect highly relevant content, ranging from product information and hair knowledge to creative tutorial videos and personal assessments.

EDUCATION Seminars eAcademy

GLOBAL ACADEMIES

Our academies are an integrated global network of excellence. Throughout the world, each one offers a stimulating professional environment in which to learn, gain inspiration and effectively further your career.

BEHIND THE SCENES AT THE TRENDLAB

SHARING TRENDS & CREATIVE EDUCATION IN REAL TIME

TRENDLAB

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FLAIR, VISION & ARTISTRY

MEET OUR AMBASSADORS