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THREE ICONS.

ONE BRAND.

Find out why these industry icons use the most versatile color brand.

Schwarzkopf Professional Ambassadors Tracey Cunningham, Chris Appleton and Jacob Schwartz

LET US HELP YOU NAVIGATE WHAT TO USE

WANT TO MAKE THE SWITCH?

Make the move to Schwarzkopf Professional easy with our downloadable resources

MASTER GREY MANAGEMENT

WITH TRACEY CUNNINGHAM

Celebrity hairdresser Tracey Cunningham sitting on a director's chair with lots of white papers falling from the sky

BECOME A BLONDING & TONING EXPERT

WITH JACOB SCHWARTZ

Schwarzkopf Professional Ambassador Jacob Schwartz wearing sunnies with shiny, golden paper cuts falling from the sky

GET EFFICIENT, CONFIDENT RESULTS

WITH CHRIS APPLETON

Celebrity stylist Chris Appleton inside a bath tub with Schwarzkopf Professional BLONDME Ligtheners

MASTER GREY MANAGEMENT

WITH TRACEY CUNNINGHAM

3 REASONS TO SWITCH TO OUR PERMANENT LINE, IGORA ROYAL®

  1. Resistant greys can be challenging to cover IGORA ROYAL® Natural Extras and IGORA ROYAL® Absolutes deliver up to 100% grey coverage - even on resistant hair.
  2. Complex formulations slow you down Premixed IGORA ROYAL® Absolutes shades simplify the process with no additional mixing required.
  3. Fashion tones often compromise coverage Beiges, Cendrés, and Chocolate Matte shades provide up to 100% grey coverage on their own - no need to add brown.
Tracey Cunningham holding two IGORA ROYAL boxes with quote "My approach to both my craft and my business has been transformed with Schwarzkopf Professional, providing a complete system that allows me to create elevated, customized results for every client." - Tracey Cunningham
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Grey Coverage (Opaque)

100% coverage. No silver/greys showing. For clients who want zero grey and are committed to touch-ups every 4–6 weeks. Perfect for clients who say: “I never want to see my greys”

Grey Blending (Translucent)

Softens and integrates greys instead of hiding them. Achieved with demi color, toners, highlights, lowlights, or balayage for a softer grow-out and less visible regrowth. Think: “…modern, dimensional, effortless. Salt-and-pepper chic.”

The Real Skill: there’s no right or wrong, only what fits the client’s lifestyle and maintenance level.

FOR EVERY GREY SERVICE

DISCOVER TRACEY'S TOOLKIT

Schwarzkopf Professional IGORA hair colour range of products
IGORA ROYAL

IGORA ROYAL® Core

Our heritage color brand IGORA ROYAL® is the reference brand for true color performance. IGORA ROYAL® brings you optimal coverage and retention. True-to-tuft results.

IGORA ROYAL Absolutes

IGORA ROYAL® Absolutes®

Specially formulated for mature hair, IGORA ROYAL® ABSOLUTES® offers a wide range of fashion shades.

IGORA ROYAL Fashion Lights

IGORA ROYAL® Fashion Lights®

Lifting and toning in one easy step with IGORA ROYAL® FASHION LIGHTS®. Achieve intense contrast, even on dark or colored bases.

IGORA ROYAL Highlifts Permanent Color Cream

IGORA ROYAL® Highlifts®

With optimal lift and neutralization, IGORA ROYAL® HIGHLIFTS® is formulated for cool blondes and those who want to be.

IGORA ROYAL Silver Whites

IGORA ROYAL® Silver Whites®

Choose IGORA ROYAL® SILVER WHITES® to neutralize natural white hair and salt & pepper hair.

IGORA ZERO AMM

IGORA® ZERO AMM

IGORA's permanent hair color creme that's free from ammonia for natural true-to-tone results.

IGORA Color10

IGORA® COLOR10

IGORA® COLOR10® is ideal for root and touch-up services, as well as global application for short to medium length hair, achieving the same result as a standard permanent coloration* – all in as little as 10 minutes development time.

IGORA VIBRANCE

IGORA VIBRANCE® Tone on Tone Coloration

Get ready to experience state-of-the-art demi-permanent hair color with IGORA VIBRANCE®

BECOME A BLONDING AND TONING EXPERT

WITH JACOB SCHWARTZ

3 REASONS TO SWITCH TO OUR LIGHTENER, BLONDME®

It's one system: Made to perform together.

  1. We engineered one system, made to perform together to get the results from the lighteners you've come to love. Pair the new dedicated BLONDME® Premium Developers with the new BLONDME® Lighteners to unlock their full potential.
  2. Achieve a bright, clean lift every time with a system designed to deliver reliable results - no hacks required.
  3. We're celebrating a decade of blonding expertise with bonding innovation and are dedicated to continue evolving our blonding systems and craft for professionals.

Tip: Two toning approaches: IGORA VIBRANCE® for rich saturation and longevity; BLONDME® Glow Toners for zero-lift shine and refined tonal results.

Jacob Schwartz on chair holding BLONDME and IGORA products with quote "Schwarzkopf Professional is my go-to for next-level color. The vibrancy, performance, and versatility are unbeatable - I trust it to deliver flawless results on every client, no matter the challenge." - Jacob Schwartz

BRIGHT, CLEAN LIFTS EVERY TIME

BLONDME Developer on podium 20VOL

Premium Developers

Our new Premium Developer's creamy texture offers great control and precision, ensuring consistent, high-quality results when used with the new BLONDME® Lighteners.

BLONDME Lightener 9+ with texture

Improved Premium Lighteners 

The new formula provides smooth application and processing​. Precise, no-drip application with Swell-Control Technology for even saturation and lift.

FOR EVERY BLONDING SERVICE

DISCOVER JACOB'S TOOLKIT

BLONDME range
BLONDME Developer

BLONDME® Premium Developers

Find out more about how BLONDME® Premium Developers provide optimal performance and care when used with BLONDME® Color products.

BLONDME 9+ Lightener

BLONDME® Premium Lightener 9+

Searching for a lightener that delivers powerful lift without compromising the hair's integrity? Discover BLONDME® Premium Lightener 9+.

BLONDME Clay Lightener

BLONDME® Clay Lightener

Looking for precise results from freehand techniques? BLONDME® Clay Lightener provides up to 8 levels of lift with its unique Soft-to-Solid formula. 

BLONDME Bleach & Tone Packshot

BLONDME® Bleach & Tone

Find out more about BLONDME® Bleach & Tone, a lightener additive that lightens and tones in one simple step to create the perfect base!   

BLONDME Premium Gel Developer

BLONDME® Premium Gel Developers

The BLONDME® Premium Gel Developer is designed to provide optimal performance and care when used with BLONDME® Glow Toner.

BLONDME Glow Toners

BLONDME® Glow Toners

Get that radiant glow from within with the BLONDME® Glow Toners! A truly acidic toner that perfects any blonde in only 10 minutes – no lift, no damage.  

IGORA VIBRANCE range
Tone on Tone

IGORA VIBRANCE® Tone on Tone Coloration

Get ready to experience state-of-the-art demi-permanent hair color with IGORA VIBRANCE®

IGORA VIBRANCE Activator Gel

IGORA VIBRANCE® Activator Gel

Discover the Activator Gel from IGORA VIBRANCE® – containing a gel-ifying agent for quick color application. 

IGORA VIBRANCE Activator Lotion

IGORA VIBRANCE® Activator Lotion

Discover the Activator Lotion from IGORA VIBRANCE® – containing thickening agents for precise and easy color application.

GET EFFICIENT, CONFIDENT RESULTS

WITH CHRIS APPLETON

3 REASONS TO SWITCH TO SCHWARZKOPF PROFESSIONAL

The fastest results without compromising quality.

  1. IGORA® COLOR10: Achieve up to 100% grey coverage in as little as 10 minutes - ideal for quick touch-ups or corrective services.
  2. IGORA VIBRANCE®: Deliver healthy-looking results with up to 2x more shine in just 5–20 minutes* 
  3. Simplified system: A shared developer logic streamlines setup, reduces complexity, and optimizes inventory.

(*vs. untreated hair).

Chris Appleton portrait wearing black with quote "My clients expect excellence as a standard, and Schwarzkopf Professional gives me the consistency and control to deliver that - every look, every time." - Chris Appleton
FOR EVERY EXPEDITED SERVICE

DISCOVER CHRIS' FAVORITE QUICK COLOR

Glam doesn't wait - Color takes 10! 
Fast, convenient color in as little as 10 minutes. IGORA® COLOR10® is ideal for root and touch-up services, as well as global application for short to medium length hair, achieving the same result as a standard permanent coloration – all in as little as 10 minutes development time.

  • Optimal white hair coverage
  • Long-lasting vibrancy
  • Even color results
Color 10 tube and packing on podiums in matching brown
IGORA Color10

IGORA® COLOR10

IGORA® COLOR10® is ideal for root and touch-up services, as well as global application for short to medium length hair, achieving the same result as a standard permanent coloration* – all in as little as 10 minutes development time.

WE JUST GOT MORE INCLUSIVE!


Available now on packaging - letters and numbers

We know that for new users, numbering systems can take time getting used to. We hear you: color should be easy to explore! That’s why we created the alphanumeric system - a clean, modern way to read shades that helps you discover, mix, and create with confidence.

Each number is now complemented by a letter that shows the shade’s tonal direction. Same shades you know and love - just easier to find.

Love the numbering system? Prefer alphanumeric letters? We’ve got you covered. 

Schwarzkopf Professional alphanumeric example of 7-57 numeric and 7GC alphanumeric
Schwarzkopf Professional Alphanumeric chart for hair coloring
READY TO ELEVATE YOUR ARTISTRY?

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Our complete source for Schwarzkopf Professional education - anytime, anywhere, and in every format. Unlock exclusive, expert-led training and specialized education to help you master new techniques, refine your artistry, and stay ahead of industry trends.

NEED 1 ON 1 SUPPORT?

SCHEDULE A QUICK CHAT WITH ONE OF OUR EDUCATORS

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EXPLORE OUR WORLD OF BEAUTY

IGORA VIBRANCE Curly redhead girl on pink background looking into the camera

IGORA VIBRANCE

Learn more about IGORA VIBRANCE infinite color palette, many service opportunities, flexible applications and always evolving techniques.

Fibre Clinix Range Flatlay

FIBRE CLINIX

Discover the BONDFINITY METHOD, a fully customisable in-salon service, starting with permanent repair in- salon for long-lasting results that keep reactivating at home. INFINITELY.

SEMINARS 2026

We believe that continual education builds highly-motivated salon teams, strengthens client loyalty and ultimately increases salon profitability.