SCHWARZKOPF PROFESSIONAL® – WE ARE YOUR PARTNER IN CRAFT.

WHEN YOU PARTNER WITH US, WE GIVE YOU THE EDUCATION YOU NEED TODAY. TO BECOME THE HAIRDRESSER YOU WANT TO BE TOMORROW.

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DEDICATED TO YOUR FUTURE CAREER

ASK eACADEMY FOR HAIRDRESSERS

ASK eACADEMY
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KEEPING YOU CURIOUS

A REGULAR DOSE OF SKILLS & INSPIRATION

WORLD-CLASS SEMINARS

INSPIRING YOU TO RAISE YOUR GAME

Combining precise technical knowledge with creative freedom. We believe that continual education builds highly-motivated salon teams, strengthens client loyalty and ultimately increases salon profitability.
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COLOR SEMINARS

Fully immersive color education empowers hairdressers to create the perfect mix of shades, tailored to each client. Learn how to upsell color services and promote client loyalty by providing a truly bespoke color experience in-salon.

 

 

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BACKBAR SEMINARS

Celebrate your artistry and enhance your client’s look with educational Backbar classes designed to inspire and excite. Learn how to take your clients on a truly customised, in-salon care journey and create beautifully personalised results, every time.

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STYLING SEMINARS

Every head of hair is a blank canvas. Every client is a new opportunity to practice your art. From conservative to creative, every time you style is a chance to showcase your talent. Learn how to craft your own signature style.

 

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VISIONARY SEMINARS

Covering Essential Looks, Business and Digital topics, ASK Visionary allows us to share our perspectives, ideas and aspirations. Enjoy curated educational experiences that take an inspiring multidisciplinary approach.

DIGITAL LEARNING

JOIN OUR E-ACADEMY

Meeting the needs of an increasingly digital world, we're here to help you stay ahead of the game, and expand your technical skills 24/7.

It's absolutely FREE!

Expect highly relevant content, ranging from product information and hair knowledge to creative tutorial videos and personal assessments.

EDUCATION Seminars eAcademy

GLOBAL ACADEMIES

Our academies are an integrated global network of excellence. Throughout the world, each one offers a stimulating professional environment in which to learn, gain inspiration and effectively further your career.

BEHIND THE SCENES AT THE TRENDLAB

SHARING TRENDS & CREATIVE EDUCATION IN REAL TIME

TRENDLAB

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FLAIR, VISION & ARTISTRY

MEET OUR AMBASSADORS