TRULY UNIQUE, BEAUTIFULLY AUTHENTIC, AND GENUINELY HONEST.
Embrace a new generation of authentic colour.
tbh – true beautiful honest
Authenticity is more than a trend – it’s a lifestyle! tbh – true beautiful honest is the first multi-dimensional permanent hair colour that creates authentic colour results that are as close to natural hair colour as it gets.
Using up to 92% naturally derived ingredients, tbh – true beautiful honest is bespoke colour that enhances your hair for results that are true to you. Beauty has become a method of self-expression, rejecting convention, celebrating imperfection and being happy and authentic, just the way you are.
What is Truly Authentic Hair Colour?
Truly authentic hair colour works with hair's natural high and lowlights to create a unique and beautiful colour. Here's how tbh – true beautiful honest achieves genuine, authentic results:
- Up to 92% naturally derived ingredients
- Illuminates and enhances natural high and lowlights for a truly multi-dimensional look
- As close to authentic, natural hair colour as it gets
- Genuinely honest approach to ingredients
EXPLORE THE PRODUCT RANGE
LET'S TALK ABOUT INGREDIENTS!
It’s time to take the confusion out of colour with tbh – true beautiful honest. We believe in being as transparent and honest as possible when it comes to what goes into our products. The vegan formulas have been crafted with up to 92% naturally derived ingredients, complemented by additional performance drivers which deliver the very best results possible for your client.
tbh – true beautiful honest understand that you can get lost in a full list of ingredients, so our aim is to guide you through each of our key ingredients and explain exactly what they do in our easy-to-read glossary.
Discover the ingredients that make up tbh – true beautiful honest colour; each selected for its own powerful benefits.
Discover an authentic solution to hair colouring with tbh – true beautiful honest; a new way to enhance hair while embracing the individuality of your client. The beautifully authentic shades offer subtle and powdery tones in three shade directions, Natural, Cool and Warm.
This uniquely crafted mix of hair colour dyes respect and illuminate the hair’s natural highs and lows, providing natural-looking results with up to 100% multi-dimensional coverage.
OUR DISTINCTIVE COLOUR WORLDS
Modern smokey hues that help perfect the underlying warmth
Natural hues with a soft touch of chocolate and beige.
Luxury primary reflections, muted by rose undertones
FIND INSTA-SUCCESS WITH #BETBH
FREQUENTLY ASKED QUESTIONS ABOUT: tbh – true beautiful honest
tbh – true beautiful honest offers the classic colouration, root stretch, highlights for darker hair (up to 3 levels of lift), dimensional lowlighting and contouring, pastel toning using shade depths 8 & 9 and the glossing service to refresh dull mid-lengths and ends.
The recommended mixing ratio in general is 1:1 for a classic permanent colouration with a development time of 30-45 minutes.
Yes. tbh – true beautiful honest can be used on previously coloured hair. Depending on the current hair colour, target result, and corrective techniques required.
Our packaging and all our printed POS materials are certified under the FSC system. The FSC logo ensures that forest products are produced from well-managed forests and/or recycled materials.
OPTIMISING YOUR COLOUR SERVICE
Discover our professional range of colour enablers for optimisation at every stage of the colour service.