Inspirational hair trends for 2022.
NEW & IMPROVED FORMULA
New high-performing formula with TrueLift Complex allows for a more powerful lift combined with a stronger neutralisation.
NEW BONACURE CLEAN PERFORMANCE
The power of vegan keratin in a professional clean formula.
EXCLUSIVELY PROFESSIONAL STYLING RANGE
Innovative, high-performance, super light-weight designed to help you #CRAFTTHEDIFFERENCE.
WHAT ARE YOU SEARCHING FOR?
THE COLLECTION 1:2023
READ OUR LATEST UPDATES
SEARCH FOR YOUR LOCAL SALON
FOR A MORE POWERFUL LIFT & STRONGER NEUTRALISATION
New high-performing formula with TrueLift Complex for a more powerful lift and stronger neutralization and integrated Fibre Bond Technology for reduced hair breakage.
TRANSFORMING LIVES THROUGH HAIRDRESSING
We teach disadvantaged young adults the skills of hairdressing so they can support themselves and change their lives.
WE ARE CHANGE MAKERS. TOGETHER.
WE TRANSFORM HAIR
Creating innovative products, stand out colours and exciting brands – to help YOU succeed.
WE CREATE BEAUTY
Developing transformational services – to strengthen YOUR offer.
WE FUEL YOUR CREATIVITY
Bringing you the latest hair trends via our inspiring ambassadors and key digital influencers – enabling YOU to stand out.
WE UNLEASH POTENTIAL
Providing global education and salon support programs, delivered by truly passionate people – so that YOU can progress and grow.