Inspirational hair trends for 2022.
NEW & IMPROVED FORMULA
New high-performing formula with TrueLift Complex allows for a more powerful lift combined with a stronger neutralisation.
BECAUSE THE PERFECT BLONDE DOESN'T AGE
Discover BLONDME Lift & Blend for mature clients looking for sophisticated blonde looks.
NEW BONACURE CLEAN PERFORMANCE
The power of vegan keratin in a professional clean formula.
EXCLUSIVELY PROFESSIONAL STYLING RANGE
Innovative, high-performance, super light-weight designed to help you #CRAFTTHEDIFFERENCE.
WHAT ARE YOU SEARCHING FOR?
THE COLLECTION 2:2022
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WE ARE CHANGE MAKERS. TOGETHER.
WE TRANSFORM HAIR
Creating innovative products, stand out colours and exciting brands – to help YOU succeed.
WE CREATE BEAUTY
Developing transformational services – to strengthen YOUR offer.
WE FUEL YOUR CREATIVITY
Bringing you the latest hair trends via our inspiring ambassadors and key digital influencers – enabling YOU to stand out.
WE UNLEASH POTENTIAL
Providing global education and salon support programs, delivered by truly passionate people – so that YOU can progress and grow.