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Dive into our ASK Education Seminar Programme for 2024 and be inspired to revamp your skills… 

Seminars 2024


We're proud to offer a continuous learning journey that deeply focuses on craftsmanship and ongoing growth – whether you're just starting out, or coming back for more! Beyond our exceptional products, we stand together as committed #partnersincraft; elevating your professional skills, in ways that go further than your average learning experience.

Hair being cut
Hairdressing Kit

Rise to New Challenges and Celebrate the Craft of Hair

Our industry never stands still, and neither should you! Trends are constantly evolving and client demands change to suit the mood of the moment. This is why we bring together both lifestyle and fashion trends to help you craft the most relevant, business-boosting salon looks. Collaborating with a global team of hair experts, we offer training and educational opportunities across colour, backbar, styling and our visionary Partners in Craft seminars – empowering you with the skills you need today, to become the hairdresser you want to be tomorrow.

Progressive Learning – a Blend of Physical & Digital Learning

Our blended learning program is a proven way to get the most out of education; combining both physical and digital training to enrich your training, in a way that suits YOU best.

Join a community of hairdressers on our FREE hairdressing training portal; accessible 24/7, the ASK Education eAcademy is home to a whole host of audio-visual presentations, expert insights and a library of knowledge – each with tracked progress rewarded with badges and certificates to keep you motivated and moving forward. Combined with our revered seminar offering, which brings our skilled trainers and Ambassadors to ASK Academies and partner locations around the world, we provide a spectrum of seminars at various levels – all in the ideal environment for collaboration.

This combined approach makes your individual learning journey completely customisable, so you can choose exactly how you take your professional skills to new heights.

Service Centred Approach

ASK Education Seminar Programme for 2024

Are you ready to embark on your progressive learning journey for 2024? Then it's time to explore this year's seminar offering, where each course is designed to empower, motivate and inspire you in your craft – all conveniently presented in an easy-to-access, interactive ePublication.

ASK Education Colour Seminars 2024

Dive into a world of colour and push your limits with our high-performance colour portfolio. Our hero seminars include:

  • Colour Techniques in Real Time – where we look at how to streamline business processes to save costs. This course provides valuable insights into the art of consultation and fundamental colour techniques that can help businesses save time and money, without sacrificing quality!
  • Colour Lifestyles – bringing together different colour brands from across our portfolios, we’ll explore how to match hair colour to individual lifestyles. Whether your clients are lively and adventurous, sophisticated and professional, or natural and carefree, Colour Lifestyles will equip you with the skills and knowledge you need to elevate and enhance.
Colour Seminars
Backbar Seminars

ASK Education Backbar Seminars 2024

Embark on a journey of holistic haircare with our Backbar seminars, each carefully considered to help you create beautifully personalised results, every time. Our hero seminars include:

  • SalonLab – developed to give you a more scientific approach to beauty care using our revolutionary SalonLab Smart Analyzer and connected tools. Be inspired during this engaging, hands-on session where you’ll witness the transformation of models and expand your knowledge in a dynamic learning environment.
  • Hair and Scalp Expert – become a haircare expert with in-depth insights into common hair and scalp concerns. You'll grow your confidence in how to diagnose and identify your clients’ needs and understand our unique Schwarzkopf Professional Care offering.

ASK Education Styling Seminars 2024

Elevate your styling game with our revamped portfolio and discover how to craft truly individual hairstyles and boundary-pushing looks, whatever the styling situation. Our hero seminars include:

  • Create It, Post It – the one to keep you up-to-date on the freshest colour and styling viral trends on social media! Explore ways to think outside the box and unleash your creativity to craft the most Instagrammable pictures imaginable. 
  • Men's Hair. Mastered – did you know that male clients are often the most loyal and frequent visitors, and most open to buying retail? Three very good reasons to learn how to expertly cater to their needs. Join this seminar to stay up-to-date with the latest in men’s cutting and discover how to translate your inspirations into salon-viable looks your male clients will love!
Styling Seminars
Craft Seminar

ASK Education Partners in Craft Seminars 2024

Participate in a range of collaborative seminars that celebrate the collective spirit of our hairdressing community, supported by trusted experts to help you ramp up your growth beyond the craft. Our hero seminars include: 

  • Bespoke Trends – an exclusive overview of the latest Essential Looks Collections and trend drops, showcased by the masters! It's here our team of world-renowned Hair Artists show you how to put your own spin on the latest looks, recreating the hottest cut and colour trends in a viable way for everyday salon services.
  • Upskill & Refresh (new for 2024!) – this 8-day seminar programme introduces 'back-to-work' skills and must-have business know-how. Perfect for updating your skills or gaining new ones, this progressive learning path is delivered by inspiring Trainers and Ambassadors, to ensure you master essential knowledge and techniques in both online and offline environments.

So, are you ready to take the plunge?

Dive into our ASK Education Seminar Programme for 2024 and unlock your true potential! Enjoy supported learning across various topics and expertise levels — both online and in person. For a daily dose of inspiration, indispensable #hairhacks, and captivating hair transformations, stay tuned to our Instagram channel, @schwarzkopfpro, as together, we shape the future of hairdressing.

Hairdresser cutting in a fringe