SCHWARZKOPF PROFESSIONAL – WE ARE YOUR PARTNER IN CRAFT.

WHEN YOU PARTNER WITH US, WE GIVE YOU THE EDUCATION YOU NEED TODAY. TO BECOME THE HAIRDRESSER YOU WANT TO BE TOMORROW.

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DEDICATED TO YOUR FUTURE CAREER

ASK eACADEMY FOR HAIRDRESSERS

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KEEPING YOU CURIOUS

A REGULAR DOSE OF SKILLS & INSPIRATION

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    ASK Education eAcademy 

    Online learning has never been easier – explore hairdresser training with the ASK Education eAcademy! 

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    Technical Insights to Common Colouration Challenges 

    Explore tips to deal with a client’s colour if things don’t quite go to plan. 

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    Back to Basics: Understanding the Hair Growth Cycle 

    Learn about the different stages of the hair growth cycle to help solve specific hair & scalp concerns. 

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    ASK Education Seminars 2022 

    Be inspired with our educational offering for 2022 and explore our hero seminars. 

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    IGORA ROYAL: Meet the Colourists 

    Get to know the talented colourists behind our beautiful IGORA ROYAL looks and how they showcase the new-look colour portfolio. 

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    Neutralisation with Goodbye Orange & Goodbye Yellow 

    Explore our Neutralizing Bonding Washes for both lighter and darker hair bases. 

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WORLD-CLASS SEMINARS

INSPIRING YOU TO RAISE YOUR GAME

Combining precise technical knowledge with creative freedom. We believe that continual education builds highly-motivated salon teams, strengthens client loyalty and ultimately increases salon profitability.

Download our education brochure for a full listing of all our seminars.

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COLOUR SEMINARS

Fully immersive colour education empowers hairdressers to create the perfect mix of shades, tailored to each client. Learn how to upsell colour services and promote client loyalty by providing a truly bespoke colour experience in-salon.

 

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BACKBAR SEMINARS

Celebrate your artistry and enhance your client’s look with educational Backbar classes designed to inspire and excite. Learn how to take your clients on a truly customised, in-salon care journey and create beautifully personalised results, every time.

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STYLING SEMINARS

Every head of hair is a blank canvas. Every client is a new opportunity to practice your art. From conservative to creative, every time you style is a chance to showcase your talent. Learn how to craft your own signature style.

 

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VISIONARY SEMINARS

Covering Essential Looks, Business and Digital topics, ASK Visionary allows us to share our perspectives, ideas and aspirations. Enjoy curated educational experiences that take an inspiring multidisciplinary approach.

DIGITAL LEARNING

JOIN OUR eACADEMY

Meeting the needs of an increasingly digital world, we're here to help you stay ahead of the game, and expand your technical skills 24/7.

Available in 14 different languages – it's absolutely FREE!

Expect highly relevant content, ranging from product information and hair knowledge to creative tutorial videos and personal assessments.

EDUCATION Seminars eAcademy

GLOBAL ACADEMIES

Our academies are an integrated global network of excellence. Throughout the world, each one offers a stimulating professional environment in which to learn, gain inspiration and effectively further your career.

BEHIND THE SCENES AT THE TRENDLAB

SHARING TRENDS & CREATIVE EDUCATION IN REAL TIME

TRENDLAB

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FLAIR, VISION & ARTISTRY

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