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Explore highlights from our ASK Education Seminar Programme for 2023 and celebrate the craft of hair and the value of craftsmanship. 

ASK Education Seminar Programme for 2023

Discover the tools and support you need today, to become the hairdresser you want to be tomorrow with our ASK Education Seminar Programme for 2023!

Welcome to the ASK Education Seminar Programme for 2023!

As your #partnersincraft, we are committed to growth. We understand that every hairdresser is on their own unique path – and wherever you want yours to lead – we're here to walk every step with you with our world-class education.

Hair being combed
Simon Ellis
“Our industry simply does not stand still.It moves. We move. Together. 

This means constantly rising to new challenges as we nurture a global community as passionate about hair as we are...

2023 brings a new year of growth and opportunity as we continue to celebrate the craft of hair and the value of craftsmanship...

So come and learn with us. Experience our classes and meet our team of committed professionals.  A multi-skilled team, dedicated to the craft of hairdressing, who will help and support you to become the hairdresser that you want to be.”

Simon Ellis | International Creative Director


ASK Education Blended Learning Experience

We've been training hairdressers for over 90 years and one thing is clear, year-on-year: true craft and skill comes from learning through constant practice, combined with practical knowledge. This is why we continue to bring you a relevant blended education program; a rich learning experience that combines both physical and digital training to enrich your education in the way that suits YOU best. 

Whether that's through our FREE online platform, the ASK eAcademy, where you can access audio-visual presentations, video inspiration a knowledge library and so much more – all with tracked progress rewarded with badges and certificates to keep you moving forward. Or, through our cutting-edge seminar offering and motivational learning events hosted in ASK Academies and partner locations around the world. This combined approach empowers YOU to take charge of your own success as you hone your craft to become the hairdresser you want to be.

Seminar Brochure: Blended Learning
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ASK Education Seminar Programme for 2023

Are you ready to build your expertise and learn true craftsmanship? Our ASK Education Seminar Programme for 2023 dives into all the details with an easy-to-navigate interactive ePublication!

Colour Seminar Highlights

This year sees an even bigger focus on colour mixing with our exciting collaborations and product innovations. We’re also expanding both our multidimensional colour and blonde offerings with specialist seminars such as "My hair but Better" colour, a world of tbh – true beautiful honest colour where we unravel the secrets behind techniques such as: Ombre, Balayage, Pastel Toning, Microlights and more. Dive into the colour trends and essential knowledge as you enhance the skills you already have. 

Hero Seminar

From Consultation to Service, is where you'll take the consultation right through to the end result and get to grips with our full, high-performing colour assortment. 


Colour: Seminar Brochure
Care: Seminar Brochure

Backbar Seminar Highlights

Developed to leave your clients buzzing with satisfaction, our backbar seminars help you to celebrate your artistry whilst enhancing your clients' individual looks through a truly customised, in-salon care journey. Step up your Sustainable Salon Practices with our impactful guidance or learn a more holistic haircare approach with Backwash Heaven. Whichever route you choose our experts will give you the skills you need to deliver incredible hair and scalp routines that'll leave your clients coming back, time and time again!

Hero Seminar

SalonLab, is where you can turn your salon into a salon of the future with our award-winning SalonLab Smart Analyzer and connected tools – explore a more scientific approach to beauty in this full SalonLab walkthrough.

Styling Seminar Highlights

Our portfolio is now greener and more accessible than ever before, ready and waiting for you to build the confidence to craft truly individual hairstyles and boundary-pushing looks. Our Total Look Concept seminar is where you can immerse yourself in our OSiS+ styling assortment and meet the needs of all your clients, whatever their lifestyle! Or why not experience ‘Hair Behind Camera’ with the award-winning hairdresser Nick Irwin as he shares his secrets to success when it comes to casting, styling and shooting a campaign. We've also got you covered with our Blow-Dry, Men’s and Bridal offerings as well as a closer look at our SESSION LABEL portfolio, ready and waiting for you to #CRAFTTHEDIFFERENCE with performance-driven products and know-how, developed to meet the needs of every styling situation. 

Styling: Seminar Brochure
Visionary: Seminar Brochure

Visionary Seminar Highlights

This is where we look ahead to keep YOU ahead! Get a fresh perspective and spark your creativity with the latest hair and fashion trends distilled from Essential Looks and a whole host of curated education experiences. Learn from the colour masters in our Digital Colour Jam or discover up-to-the-minute innovations in InnoExplorer. When it comes to the business of running a salon or winning at social media, dive into our Visionary Business seminars and discover must-know professional techniques to safeguard and grow your salon business!

Hero Seminar

Essential Looks, will keep you a cut above the rest as we empower you with the latest skills in cut, colour and styling as well as a deeper, more holistic look at the trends. 


So, are you raring to go?

Use our ASK Education Seminar Programme for 2023 to access all areas of hairdressing and enjoy best-in-class education for every topic and level of expertise – both online and in-person. For daily inspiration, #hairhacks and not-to-be-missed hair transformations keep an eye on our Instagram channel, @schwarzkopfpro!

Hands in hair