Authenticity is more than a trend – it’s a lifestyle! tbh – true beautiful honest is the first multidimensional permanent hair colour that creates authentic colour results that are as close to natural hair colour as it gets.
Using up to 92% naturally derived ingredients, tbh – true beautiful honest is bespoke colour that enhances your hair for results that are true to you. Beauty has become a method of self-expression, rejecting convention, celebrating imperfection and being happy and authentic, just the way you are.
What is Truly Authentic Hair Colour?
Truly authentic hair colour works with hair's natural high and lowlights to create a unique and beautiful colour. Here's how tbh – true beautiful honest achieves genuine, authentic results:
- Up to 92% naturally derived ingredients
- Illuminates and enhances natural high and lowlights for a truly multidimensional look
- As close to authentic, natural hair colour as it gets
- Genuinely honest approach to ingredients