HOLISTIC CARE & STYLING ROUTINES TO EMPOWER YOUR HAIR
Dedicated to respecting each and every hair texture.
The world is moving towards authenticity. People are feeling more empowered than ever to embrace their personality and natural beauty.
Our ultimate goal is to offer your clients effortless care routines in-salon and at home, encouraging them to embrace and enhance their natural hair, whilst expressing their personality.
Mad about is the holistic care and styling regime dedicated to respecting each and every texture type, for gorgeous, lasting curls to be truly proud of.
Let's celebrate individual beauty and discover why you should be Mad about natural texture.
CURL BEAUTIFYING TECHNOLOGY
Infused with cutting-edge Aquarine Complex, our Mad about Curls range intensively moisturises and strengthens the hair, while providing a care shield, for touchable definition and protection against breakage and heat. Accentuating and beautifying the hair’s original pattern, it will make you and your clients Mad about Curls!
Experience the full benefits of Aquarine Complex by using Mad about Curls as a holistic care and styling regime. The combination of Polyamide-1 and product-specific care ingredients are integrated into each formula to provide moisture and improved definition in curls.