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Dedicated to respecting each and every hair texture.

IT'S NOT A TREND… IT'S A WAY OF LIVING

The world is moving towards authenticity. People are feeling more empowered than ever to embrace their personality and natural beauty.

Our ultimate goal is to offer your clients effortless care routines in-salon and at home, encouraging them to embrace and enhance their natural hair, whilst expressing their personality.

Mad About Curls Model with Curly Hair
Mad about Curls
Mad About Curls Model with Coily Hair

Mad about is the holistic care and styling regime dedicated to respecting each and every texture type, for gorgeous, lasting curls to be truly proud of.

Let's celebrate individual beauty and discover why you should be Mad about natural texture.

BE MAD ABOUT YOUR NATURAL HAIR

CELEBRATE YOUR INDIVIDUALITY

#MADABOUT #MADABOUT #MADABOUT #MADABOUT

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Mad About Curls Model with Curly Hair

 

 

 

 

 

 

 

MAD ABOUT CURLS

Mad about Curls is the holistic care and styling regime dedicated to respecting and protecting each and every unique pattern. For gorgeous, lasting curls to be proud of.

Each curl or wave type has unique characteristics – shape, type, density, thickness, length, dryness – influencing its behaviour. It is also frequent to find 2 different textures on one head, patterns tend to be tighter closer to the root and more loose at lengths. A correct diagnosis and customised care & styling routine can be life-changing! 

It's time to embrace natural curls and be Mad about them!

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CURL BEAUTIFYING TECHNOLOGY

Infused with cutting-edge Aquarine Complex, our Mad about Curls range intensively moisturises and strengthens the hair, while providing a care shield, for touchable definition and protection against breakage and heat. Accentuating and beautifying the hair’s original pattern, it will make you and your clients Mad about Curls!

Aquarine Complex

Aquarine Complex

Mad about Curls Models with Curly Hair

Experience the full benefits of Aquarine Complex by using Mad about Curls as a holistic care and styling regime. The combination of Polyamide-1 and product-specific care ingredients are integrated into each formula to provide moisture and improved definition in curls.

Mad About Curls Superfood Model with Curly Hair

 

 

 

 

 

 

 

MAD ABOUT CURLS SUPERFOOD

Mad about Curls Superfood has everything needed to enhance the natural texture and beauty of type 4 curls.

Hair types 4A - 4C, also widely known as coily hair, might look very dense and robust, but they are actually the most fragile and have a dry texture with the fewest cuticle layers. Coily hair tends to be very dry, and it breaks more easily and can appear less defined due to its very tight S to Z pattern. Type 4 hair textures have a flat diameter and do not grow as quickly compared to an oval Caucasian hair texture. The main concerns about these textures are dryness, breakage and shrinkage.

Featuring a blend of four superfood oils, the Mad about Curls Superfood Leave-in treatment intensively nourish, moisturise and strengthen tight textures, to retain natural oils while adding sheen and a soft touch.

Mad about Curls Superfood Mood Film Preview

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These rich, botanical oils are known for their ability to add moisture, strength and shine for strong, beautiful hair.

DISCOVER OUR PROTOCOL FOR EVERY CURL TYPE

3A to 3B

CURLS

3a to 3b Curls
Mad About Curls Model with Curly Hair
Mad about Curls High Foam Cleanser
CLEANSE

High Foam Cleanser

A gentle sulfate-free formula for curly hair that cleanses, while being the first step towards naturally soft and bouncy curls.

Mad about Curls Light Whipped Foam
STYLE

Light Whipped Foam

Lightweight styling foam that improves definition while maintaining a naturally soft touch.

Mad about Curls Two-way Conditioner
CONDITION

Two-way Conditioner

Leave-in or rinse out conditioner, your choice – to ease detangling and to reduce frizz for definition that lasts. 
 

Mad about Curls Quencher Oil Milk
REFRESH THE DAY AFTER

Quencher Oil Milk

Pre-Styler or Re-Styler, to be used before styling and the day after to protect the pattern while boosting its definition and controlling frizz.

3B to 3C

CURLS

3b to 3c Curls
Mad About Curls Model and Mad About Curls Superfood Model
Mad about Curls Butter Treatment
CONDITION

Butter Treatment

Intense care treatment that deeply nourishes the hair.

 
Mad about Curls Quencher Oil Milk
REFRESH THE DAY AFTER

Quencher Oil Milk

Pre-Styler or Re-Styler, to be used before styling and the day after to protect the pattern while boosting its definition and controlling frizz.

Mad about Curls Twister Definition Cream
STYLE

Twister Definition Cream

Rich cream with Jojoba Seed Oil to boost moisture and definition while controlling the frizz in heavily curled hair.

4A to 4C

CURLS

4a to 4c Curls
Mad About Curls Model with Curly Hair
Mad about Curls High Foam Cleanser
CLEANSE

High Foam Cleanser

A gentle sulfate-free formula for curly hair that cleanses, while being the first step towards naturally soft and bouncy curls.

Mad about Curls Superfood Leave-In
STYLE

Superfood Leave-In

A rich leave-in treatment to balance the moisture level and maintain the definition of coily hair.

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