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SCHWARZKOPF PROFESSIONAL – WE ARE YOUR PARTNER IN CRAFT.

WHEN YOU PARTNER WITH US, WE GIVE YOU THE EDUCATION YOU NEED TODAY. TO BECOME THE HAIRDRESSER YOU WANT TO BE TOMORROW.
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DEDICATED TO YOUR FUTURE CAREER

ASK eACADEMY FOR HAIRDRESSERS
ASK eACADEMY
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KEEPING YOU CURIOUS

A REGULAR DOSE OF SKILLS & INSPIRATION

  • The mood behind The Misfits Essential Looks trend with Grace Dalgleish 

    Hear from our IGORA COOLS Guest Artist Grace Dalgleish and learn how she used IGORA COOLS to embody the sombre tones of The Misfits Essential Looks salon trend. 

  • Five top tips to craft the perfect balayage with BLONDME 

    Dive into the tools, products, tools and tips to craft the perfect balayage every time, with BLONDME. 

  • BLONDME Precision Lightener Step-by-Steps for Root Regrowth 

    Learn how to use BLONDME Precision Lightener – perfect for root regrowth services on blonde hair! 

  • ASK Education Train-The-Trainer Bootcamp With BLONDME 

    Enjoy ASK Education highlights from the BLONDME Train-the-Trainer Bootcamp and discover our series of blonding seminars! 

  • Holistic Men's Salon Concept with Markus Salm 

    Be inspired by four key blending techniques for men’s hair colour, using IGORA COOLS… 

  • IGORA COOLS Tips & Tricks with Lesley Jennison 

    Hear from our Global Ambassador Lesley Jennison and learn Tips & Tricks for working with IGORA COOLS… 
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WORLD-CLASS SEMINARS

INSPIRING YOU TO RAISE YOUR GAME
Combining precise technical knowledge with creative freedom. We believe that continual education builds highly-motivated salon teams, strengthens client loyalty and ultimately increases salon profitability.
SEE OUR 2023 SEMINARS BROCHURE
Seminars-2023

COLOUR SEMINARS

We are dedicated to pushing your limits with our high-performance colour portfolio. Our versatile range of brands – our house of colour – is here to empower you to become the colourist you want to be. Each product line boasts unique benefits to suit a variety of techniques and application styles so you can grow your colour confidence with the best of the best!
Seminars-2023

BACKBAR SEMINARS

This Seminar is designed for Schwarzkopf Professional and Indola salons and exclusively for Operators. As Operators are the heart of the salon, let us inspire and educate them to be the best they can be. You will be equipped with the fundamentals from greeting the client, colour application and removal, shampooing, different massage techniques as well as communication skills and basic salon ethics.
Seminars-2023

STYLING SEMINARS

Craft the difference with our performance-driven products and techniques, developed to meet the needs of every styling situation. Our portfolio is now greener and more accessible than ever before, ready and waiting for you to build the confidence to craft truly individual hairstyles and boundary-pushing looks.
Seminars-2023

PARTNERS IN CRAFT SEMINARS

We are committed to craftsmanship. Trends are always changing, and the demands of salon clients shift and grow too. We bring forward the latest lifestyle and fashion trends and help you translate these into various salon looks. Going even further, we team up with trusted experts to ramp up your growth beyond the craft, empowering you with cut, colour and styling techniques to create unique looks. 
DIGITAL LEARNING

JOIN OUR eACADEMY

Meeting the needs of an increasingly digital world, we're here to help you stay ahead of the game, and expand your technical skills 24/7.

It's absolutely FREE!

Expect highly relevant content, ranging from product information and hair knowledge to creative tutorial videos and personal assessments.
REGISTER NOW
EDUCATION Seminars eAcademy

GLOBAL ACADEMIES

Our academies are an integrated global network of excellence. Throughout the world, each one offers a stimulating professional environment in which to learn, gain inspiration and effectively further your career.
Dubai, uae
Dubai, UAE
ASK Education Academy Salon Vienna, Austria
Vienna, Austria
Athens, Greece
Athens, Greece
Plovdiv, Bulgaria
Plovdiv, Bulgaria
Vienna, Austria
Vienna, Austria
Barcelona, Spain
Barcelona, Spain
ASK Education Academy Salon Werkendam, Netherlands
Werkendam, Netherlands
ASK Education Academy Salon Brussels, Belgium
Brussels, Belgium
ASK Education Academy Salon Hamburg, Germany
Hamburg, Germany
FLAIR, VISION & ARTISTRY

MEET OUR AMBASSADORS
Tyler Johnston Schwarzkopf Professional Global Ambassador

TYLER JOHNSTON

Global Ambassador
Lesley Jennison Schwarzkopf Professional Global Ambassador

LESLEY JENNISON

Global Ambassador
Arjan Bevers Schwarzkopf Professional Global Colour Ambassador

ARJAN BEVERS

Global Colour Ambassador
Hairdresser Nick Irwin Black and White Portrait

NICK IRWIN

Global Styling Ambassador
Hairdresser Gary Taylor Black and White Portrait

AUSTEN THOMSON

Global Care Ambassador

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