SCHWARZKOPF PROFESSIONAL – WE ARE YOUR PARTNER IN CRAFT.

WHEN YOU PARTNER WITH US, WE GIVE YOU THE EDUCATION YOU NEED TODAY. TO BECOME THE HAIRDRESSER YOU WANT TO BE TOMORROW.

DEDICATED TO YOUR FUTURE CAREER

ASK eACADEMY FOR HAIRDRESSERS

ASK eACADEMY

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KEEPING YOU CURIOUS

A REGULAR DOSE OF SKILLS & INSPIRATION

REDISCOVER SALONLAB AND THE SMART ANALYZER

Rediscover the Smart Analyzer & new features from Salonlab

ESSENTIAL LOOKS TREND COLLECTION

Enjoy a recap on the event and take a short dive into the trends that will see you through to spring/summer 2024…

Barbie Blonde Hair Colour with BLONDME

#spunwithgold: Craft Barbie Blonde Hair Colour with BLONDME
Repair hair damage with Bonacure R-TWO Salon Services

Dive into haircare services to instantly repair hair damage in salon with Bonacure R-TWO, presented by Global Hair Expert, Gary Taylor…
Tips to make your Salon more Sustainable

Six ways to be more eco-conscious in the salon
OSiS Hair Styling Products with Character

Explore revamped hair styling products with beloved hair heroes & must-have innovations. #JUSTADDYOU
Tips to give a professional haircare consultation

Follow our 5-step approach to give your in-salon clients a professional haircare consultation…
The mood behind The Misfits Essential Looks trend with Grace Dalgleish

Hear from our IGORA COOLS Guest Artist Grace Dalgleish and learn how she used IGORA COOLS to embody the sombre tones of The Misfits Essential Looks salon trend.

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WORLD-CLASS SEMINARS

INSPIRING YOU TO RAISE YOUR GAME

Combining precise technical knowledge with creative freedom. We believe that continual education builds highly-motivated salon teams, strengthens client loyalty and ultimately increases salon profitability.

SEE OUR 2023 SEMINARS BROCHURE

COLOUR SEMINARS

Our colour seminars are designed to enhance your existing skills. This year sees an even bigger focus on colour mixing with our exciting collaborations, we’re also expanding both our multidimensional colour and blonde offerings with specialist seminars and training opportunities developed to empower and advance your individual colour artistry.

BACKBAR SEMINARS

This Seminar is designed for Schwarzkopf Professional and Indola salons and exclusively for Operators. As Operators are the heart of the salon, let us inspire and educate them to be the best they can be. You will be equipped with the fundamentals from greeting the client, colour application and removal, shampooing, different massage techniques as well as communication skills and basic salon ethics.

STYLING SEMINARS

Craft the difference with our performance-driven products and techniques, developed to meet the needs of every styling situation. Our portfolio is now greener and more accessible than ever before, ready and waiting for you to build the confidence to craft truly individual hairstyles and boundary-pushing looks.

VISIONARY SEMINARS

We look ahead to keep you ahead! ASK Visionary is all about giving you a fresh perspective; sharing ideas, aspirations and curated educational experiences that inspire us all to hone our craft. Whilst talk is great, action is better – which is why we’ve developed our range of Visionary seminars to not only only spark creativity, but to empower you with tips & tricks and essential knowlege, as well as the techniques to safeguard and grow your future business.

DIGITAL LEARNING

JOIN OUR eACADEMY

Meeting the needs of an increasingly digital world, we're here to help you stay ahead of the game, and expand your technical skills 24/7.

It's absolutely FREE!

Expect highly relevant content, ranging from product information and hair knowledge to creative tutorial videos and personal assessments.

GLOBAL ACADEMIES

Our academies are an integrated global network of excellence. Throughout the world, each one offers a stimulating professional environment in which to learn, gain inspiration and effectively further your career.

Dubai, UAE

Vienna, Austria

Athens, Greece

Plovdiv, Bulgaria

Vienna, Austria

Barcelona, Spain

Werkendam, Netherlands

Brussels, Belgium

Hamburg, Germany

FLAIR, VISION & ARTISTRY

MEET OUR AMBASSADORS

TYLER JOHNSTON

Global Ambassador

LESLEY JENNISON

Global Ambassador

ARJAN BEVERS

Global Colour Ambassador

NICK IRWIN

Global Styling Ambassador

Hairdresser Gary Taylor Black and White Portrait

AUSTEN THOMSON

Global Care Ambassador

SCHWARZKOPF PROFESSIONAL – WE ARE YOUR PARTNER IN CRAFT.

WHEN YOU PARTNER WITH US, WE GIVE YOU THE EDUCATION YOU NEED TODAY. TO BECOME THE HAIRDRESSER YOU WANT TO BE TOMORROW.

ASK eACADEMY FOR HAIRDRESSERS

A REGULAR DOSE OF SKILLS & INSPIRATION

REDISCOVER SALONLAB AND THE SMART ANALYZER

ESSENTIAL LOOKS TREND COLLECTION

Barbie Blonde Hair Colour with BLONDME

Repair hair damage with Bonacure R-TWO Salon Services

Tips to make your Salon more Sustainable

OSiS Hair Styling Products with Character

Tips to give a professional haircare consultation

The mood behind The Misfits Essential Looks trend with Grace Dalgleish