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THE STORY BEHIND

OUR NEW BRAND AMBASSADOR

Schwarzkopf aims to inspire to show up as your true selves and own the story you want to tell the world. That’s why Schwarzkopf is proud to partner with Celebrity Hairstylist Chris Appleton as our Global Color Ambassador.

Chris Appleton Schwarzkopf Professional Ambassador

CHRIS APPLETON, GLOBAL COLOUR AMBASSADOR

Chris Appleton discovered his passion for hair styling at a young age, experimenting with his mother’s hair before getting his first salon job at just 13 years old. After years of working in London, Los Angeles came calling and soon Chris became the go-to stylist for Hollywood’s top celebrities - Kim Kardashian, Jennifer Lopez and Dua Lipa, to name a few. He’s the tastemaker and mastermind behind some of the most famous looks and blonde hair colour transformations of the past decade.

“Colour has always been a really important part of the journey of hair. I'm loyal to great products that enable me to be creative but at the same time respect the condition of the hair and give the best results to the client.”

Chris Appleton
@chrisappleton1

125
YEARS

of expertise in colour, care and styling in-salon and at home, to empower you to tell your story through hair

EXPLORE OUR WORLD OF BEAUTY

BLONDME CARE

Discover BLONDME Care, a range that redefines blonde haircare with the cutting-edge BONDFINITY TECHNOLOGY and PETA-certified formulas that cater to all blonde hair types.

Fibre Clinix Range Flatlay

FIBRE CLINIX

Discover the BONDFINITY METHOD, a fully customisable in-salon service, starting with permanent repair in- salon for long-lasting results that keep reactivating at home. INFINITELY.

HBSKP 2026

HAIR BY SCHWARZKOPFPRO 2026

A platform to inspire, created by and for the global hairdressing community. Inspiration FOR EVERY YOU.