Selfhood is a snapshot of now, of youth culture at this moment in our time. Life is for living and constantly documenting. The way you look, the clothes you wear and the hair you have offer another medium to tell your story.
The trend is dominated by a carefree, can-do positivity. This creates the freedom to not only embrace, but celebrate, your uniqueness. Selfhood originates from a diverse range of genres and styles to curate something which feels fresh and distinctive.
"In Selfhood there’s something unforced, effortless, about the hair — and that’s what makes it cool."
Nick Irwin, Schwarzkopf Professional Styling Global Ambassador