Because everything you need is already inside.
Tried and trusted by millions of colourists around the world thanks to high-performing, reliable products, IGORA aims to truly empower every colourist to create the most beautiful looks, to explore every aspect of their creativity and to reveal the clients individual beauty. IGORA empowers every colourist to be exactly who they want to be.
SAME TRUSTED FORMULA.
NEW LOOK ON THE OUTSIDE.
On the outside, IGORA ROYAL has undergone a complete transformation with a modernised design and more sustainable packaging. Yet, you can expect the same high-performing, trusted formula on the inside!
- True-to-tuft colour results
- Reliable, even and luminous colour
- Ultimate colour retention
- Holistic portfolio to perform every colour service
Our extensive portfolio has been streamlined from 13 ranges to 5, creating intuitive sub-groups totalling 143 different shades. IGORA ROYAL's iconic red block packaging remains for the core line. Our technical lines can still easily be recognised with their distinct range colours: IGORA ROYAL Highlifts, IGORA ROYAL Fashion Lights, IGORA ROYAL Absolutes and IGORA ROYAL Silver Whites.
With sustainability at heart, we have cut no corners when it comes to the redesign of the IGORA ROYAL packaging. We strive to do MORE with LESS when it comes to our global footprint.
Each of our IGORA colour lines uses the following materials...
*based on 2019 full year sales quantities.
Tube – 100% recycled aluminium:
That saves 350 tonnes of new virgin aluminium per year*
Cap – 100% recycled plastic:
That saves 80 tonnes of virgin plastic per year*
Folding Box – 92% min. recycled paper:
That saves 340 tonnes of new virgin paper per year*
IGORA ROYAL continues to deliver powerful colour performance due to its unchanged iconic formula, offering amazing true-to-tuft results, up to 100% coverage, incredible colour intensity and performance you can trust – always.
The IGORA ROYAL High Definition Technology features a high definition colour pigment matrix for clearest tone direction, enhanced true to tuft results, amplified intensity and maximum coverage.
Lipid carriers amplify the pigment penetration and lock the colour in by sealing the surface of the hair for long-lasting colour retention.
THE RESULT: TRUE COLOUR IN HIGH DEFINITION
1. Colour pigment matrices for colour precision
2. Lipid carriers for amplified penetration
3. Sealed hair surface for longer-lasting colour retention
4. The Result: True Colour in High Definition
See the powerful performance of our IGORA ROYAL ranges for yourself: watch our technologies and product demo videos below!
No, the formula and colour results are still the same, only the packaging materials and the look have changed. You can expect the same high-performing, trusted formula on the inside, for true-to-tuft colour results, reliable, even and luminous colour and ultimate colour retention.
We streamlined our IGORA ROYAL portfolio with a new assortment structure and clear color worlds for easier navigation. 5 distinct sublines now offer you everything you need to perform the colouration service you want: from the classic IGORA ROYAL permanent core shades to our 4 technical lines for dedicated services (IGORA ROYAL Highlifts, IGORA ROYAL Fashion Lights, IGORA ROYAL Absolutes and IGORA ROYAL Silver Whites).
Yes, all IGORA products, including our demi-permanent (IGORA Vibrance) and semi-permanent (IGORA Expert Mousse) ranges use the same numbering system, so it's easy to work with Dual Application Techniques for a true colour match across the different IGORA ranges.
To keep things simple and create a system that’s super-effective and easy to use, ours is based on a combination of up to 3 numbers. The number in front of the dash (5-) indicates the depth of the shade, tells you the ideal base to choose in order to achieve true-to-tuft results. The first number after the dash represents the primary tone direction (the dominant shade). The second number after the dash indicates the secondary tone direction (the secondary colour).
No, the tube capacity remains the same (60ml), but we are using a more sustainable packaging material. The tube is now made of 100% recycled aluminium, saving 350 tonnes of new virgin aluminium per year*.
*Based on 2019 full-year sales quantities.
IGORA ROYAL range offers a comprehensive and versatile portfolio of 143 different shades, ranging from natural tones with 100% coverage to exciting fashion tones with up to 70% coverage – whether it is fashionable cools, enticing golds, intense chocolates or beautiful reds. In addition, the IGORA ROYAL portfolio offers dedicated technical lines to cover all your client's needs, such as IGORA ROYAL Absolutes, for mature hair, IGORA ROYAL Highlifts for highlifting services, IGORA ROYAL Fashion Lights for highlighting services or IGORA ROYAL Silver Whites to tone and refine white hair.
Get to know the talented colourists behind our beautiful IGORA ROYAL looks and how they showcase the new-look colour portfolio.