The 2025 Swedish Hairdresser Of The Year, Sofia is also an award-winning hairdresser specialised in colour techniques, precision cutting and conceptual styling.
Sofia Geideby is an award-winning hairdresser, colourist, and creative director based in Stockholm and the founder of the ground-breaking hair and style studio, Little Faktory. Trained at the Vidal Sassoon Academy in London and with early experience at TONI & GUY, Sofia has mastered colour techniques, precision cutting and conceptual styling.
In 2025, she was named Swedish Hairdresser Of The Year, while her salon Little Faktory earned four national awards, all produced in collaboration with her team. Through her out-of-the-box approach, Sofia continues to shape not just contemporary hairdressing, but the future of the industry as a whole.
“My approach to hair is not a job – it’s my life.”
Sofia Geideby
@sofiageideby