Capturing the wind’s wild beauty, this collection by provi academy redefines hair with bold forms that flow freely, defying convention and embracing nature.
A meeting of Western and Eastern philosophies in beauty and style, PROVI Academy is an educational programme that celebrates history while creating the path to the future for the next generation of creative masterminds. Built with Bauhaus principles of design at its core, the course offers an in-depth exploration of how different creative expressions interact and influence each other across the globe. It’s about discovering the evolving relationships between art, fashion, hair styling and music while evolving practical skills and developing a diverse perception of beauty.
Their new collection finds inspiration in one of the five natural elements. Invisible yet omnipresent, wind is quietly creating extraordinary forms in different environments. Unrestrained and pure, it symbolises a breakthrough from external constraints while showing the flowing harmony between humanity and nature. Upholding these values into a concept that brings together fashion and hairstyle designs, PROVI Academy captures the free-flowing movement of windswept beauty. The showcase breaks convention and expands on traditional rules of hairstyling with avant-garde shapes and powerful silhouettes that follow the free-spirited nature of wind instead of going against it.
“This collection breaks the conventional idea of hair, with a spirit as free and unrestrained as the wind.”
Richard Ashforth
@richardashforth