Understand what the LIVED-IN BLONDE trend is and how it can boost your salon business…
In the fast-paced world of hair fashion, trends come and go, but some manage to stand the test of time and captivate the hearts of clients and stylists over and over again – blonde hair, or more specifically 'LIVED-IN BLONDE', has done just that.
The introduction of a dedicated LIVED-IN BLONDE Salon Service marks a significant moment for Schwarzkopf Professional as we focus on a service that can be beautifully achieved with our primary hair colour brands, including IGORA and BLONDME.
Blonde remains the number one choice for salon services, but it's no longer about uniformity: it's about embracing individuality. LIVED-IN BLONDE is as diverse as your clients, offering a whole spectrum of looks… and a whole spectrum of salon services!
These range from premium blondes to bolder, attention-grabbing looks – ultimately it’s a shift away from the one-dimensional, all-over blonde look towards something more dynamic and personal.
The LIVED-IN BLONDE trend is all about creating a naturally sun-kissed, low-maintenance and effortlessly chic look. Unlike traditional high-maintenance blonde styles, this trend prioritises a relaxed, grown-out appearance. It's about achieving that perfect balance between blonde and natural-looking roots, creating a harmonious blend that complements a client's skin tone and lifestyle.
For salon owners and professionals, the LIVED-IN BLONDE trend is a win-win situation.
Customisation & Client Loyalty:
Offering clients more bespoke services means salons can charge a higher price for personalisation. The key is in creating a customised LIVED-IN BLONDE service for the individual client's needs and adapting the required shades to their skin tone and face shape. Additionally, clients who fall in love with their LIVED-IN BLONDE look tend to become loyal customers. They trust their specific hairdresser to maintain their unique style, fostering strong client-stylist relationships that last.
Word-of-Mouth Marketing:
Satisfied clients are more likely to recommend the salon and stylist to friends and family. Positive word-of-mouth marketing is invaluable for salon businesses and can lead to an increase in new clients.
Repeat Business:
The low-maintenance nature of LIVED-IN BLONDES ensures that when clients need to return to the salon, it is for more profitable services over their previous, more regular root touch-ups. This consistent stream of higher-value business contributes to stable salon revenue.
Creative Expression:
Stylists have the opportunity to showcase their artistic flair by personalising each LIVED-IN BLONDE look to suit the client's face shape, skin tone and lifestyle. This artistic expression keeps stylists engaged and excited about their work. A positive and engaged salon team fosters a great environment for clients, plus when stylists are feeling confident, they'll tend to see better results when it comes to OTC sales.
Blonde Aftercare & Maintenance:
Thanks to our innovative Bonding Technology, salon clients can maintain their look at home easier than ever before. From customised homecare regimes to semi-permanent colour masks, our assortments offer the right products to not only preserve a LIVED-IN BLONDE look but to also prolong the delicate nature of blonde colour reflections.
With a LIVED-IN BLONDE Salon Service, multiple techniques are at a hairdresser's disposal, from foils to freehand applications, the possibilities are truly endless. By using specialist techniques and products, such as IGORA VIBRANCE – with Integrated Bonding and Moisture Protecting Complex Technologies – all hair types remain in tip-top condition, with shine, care and minimised breakage.
“My clients always love when I work with darker and lighter touches and a more pronounced face-framing to achieve the desired result!”
– Hair Artist, Maria Roberts (@mariaroberts25).
When it comes to education, we're keeping a firm focus on providing you with all the tools to translate the latest trends, and those upcoming, into commercial salon reality. Delivered through Blended Learning – a blend of physical and digital learning – we have a whole host of blonding education already available, spotlighting LIVED-IN BLONDE.
We'll continue to support trend drops to boost our trainer's confidence, with train-the-trainer events and specialist masterclasses, supported by continuous online learning opportunities on our FREE hairdressing training portal; ASK Education eAcademy.
In the meantime, you can keep up-to-date with the latest in the world of LIVED-IN BLONDE and more over on our socials – make sure you're following @schwarzkopfpro on Instagram for daily inspiration!
Explore our world-class Colour, Backbar, Styling and Visionary seminars; developed to enhance the skills you already have and help you do what you do, better.
Master any in-salon service by staying on-trend with the latest tips and tricks and essential product knowledge over on the ASK Education eAcademy.