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Enjoy education highlights from the BLONDME Train-the-Trainer Bootcamp and discover how YOU can become THE #authorityinblonde with our series of blonding seminars… 

Train-The-Trainer Bootcamp with BLONDME
Model with foils

Blonde has never been more diverse than it is today!

The relaunch of our iconic BLONDME Colour line sees a revamped colour portfolio that specialises in tackling EVERY blonde hair need, complemented by the BLONDME Care range. Our new line offers premium packaging, an improved assortment structure and upgraded technology. With its inclusive approach, BLONDME proves that there is a blonde for everyone irrespective of skin tone, hair colour, age, gender or lifestyle.

ASK Education – dedicated to driving the hairdressing industry forward

As #partnersincraft, we're dedicated to helping you excel in even the most demanding colour services, which is why we continuously evaluate our product portfolio to bring you – our partner – the very best innovations to make your salon a success, year after year! 

With innovation comes new salon services and learning opportunities; we're here to give you the tools to continue YOUR journey of craftsmanship. We walk it with you to innovate, inspire, educate, support and connect.

Colour being combed through hair


Enjoy highlights from the ASK Education gathering

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Danilo Bozic

To celebrate and master the new BLONDME Colour line, our expert education team and renowned hairdresser trainers from across the globe came together in a week-long education gathering – covering all the diverse needs of blonding today!

As well as absorbing the technical lectures, the Technical Advisors learnt from inspirational Guest Speakers and deepened their knowledge in the areas of Sustainability, Inclusivity and Business Education. A special highlight of the training week included talks from guest hairdresser and #authorityinblonde Hair Artist Danilo Bozic, who presented some of his latest blonding looks live on stage!

Their knowledge is ready and waiting for salons across the globe to embrace endless creative and commercial opportunities; physical training workshops are available directly in your salon, or at one of our worldwide Academies, through a series of specialist BLONDME Seminars.

Our Blended Learning approach to education – which combines physical seminars with the most engaging digital and online training opportunities – means that hairdressers can also enjoy digital education that's available 24/7 through our eAcademy! Sign-up for free at to enjoy audio-visual product training (available in 16 different languages), hairdressing hints and tips, as well as the latest #hairhacks, videos and tutorials from some of the world’s coolest hair artists!

“The ASK Education offering will usher in a new age of hairdressing education; combining the best of physical and digital training experiences. We are continuously investing in our Technical Advisers to bring our hairdressing community world-class education at their fingertips.”

Bernhard Koelbl | Global Head of Education

BLONDME Blended Learning Experience Poster
BLONDME Train the Trainer Bootcamp Literature

Deep dive into the world of blonding with all the science, theory and practical skills offered with our BLONDME Seminar programme!

With our exclusive seminar offering, you will learn how to make blonde services your main point of difference, maximise the profit you gain from them and establish your salon as a trustworthy and truly exceptional destination for all things blonde! Participants can expect the following across four phases as they become THE #authorityinblonde

Phase 1 – Blonde Prep

This seminar is all about gaining the fundamental knowledge and skills to create the most iconic blonde looks using our full BLONDME product portfolio!

Understand the essentials and perfect the art of blonde product application through a hands-on practical session – you'll also uncover the endless possibilities when it comes to blonde services for your salon clients. Journey into the world of blonde and step-up your techniques with must-have expertise and awareness.

SKP Seminar Session
Colouring hair

Phase 2 – My Blonde

Learn how to perfect your signature consultation to give the best blonde results, no matter the hair texture or blonde request! 

This seminar will give you the confidence to work with various hair textures (Asian, Afro and Caucasian), as you master the consultation experience through five key steps – each developed to help you assess and deliver a personalised blonde tone to compliment any skin or eye colour. Learn how to maximise in-salon service opportunities through key techniques to master any blonde look and understand how to select the perfect BLONDME product for various applications – from foils, to balayage and pastel toning.

Phase 3 – Destination Blonde

This seminar supports you to overcome a range of blonde challenges by working with our full colour portfolio, including the Colour Enablers Support Kit!

You'll learn the more technical aspects of delivering the best blonde customer experience, with a focus on understanding the underlying pigment of each level, how to properly lift the hair, creating the perfect canvas and how to effectively create, or neutralise, tonal directions.  

Blonde hair in sections
Long blonde hair

Phase 4 – Authority in Blonde

Ready to become an authority in all things blonde? Dive into up-to-the-minute trending colours, techniques and methodology before mastering must-have business knowledge and relevant blonde service options. Phase 4 in our BLONDME seminar series is the ultimate Blonde Certification class, offering the highest level of blonde education to fully train and certify expert blonde colourists!

Highlights include hair tutorials from guest #hairartists, demonstrating our iconic blonde portfolio on real models! Your 'hands-on' experience will also play a key part in creating the looks, and to finish, you'll have the opportunity to take pictures and receive tips & tricks on creating social media content to post on your own channels – with impactful results.

Feeling inspired? Dive into a world of dedicated blonde education with courses and blonding know-how over on our ASK eAcademy! The combination of physical education by our Local Trainers, together with our ASK eAcademy digital offering delivers a brand-new BLONDME Blended Learning Experience for hairdressers around the world.  

ASK Seminar

Where can I learn more?

Explore our world-class Colour, Backbar, Styling and Visionary seminars; developed to enhance the skills you already have and help you do what you do, better.

EDUCATION Seminars eAcademy


Master any in-salon service by staying on-trend with the latest tips and tricks and essential product knowledge over on the ASK Education eAcademy.