Help your clients feel fresh, confident and carefree from day to night with our expert tips for mastering festival-ready hair.
Your ultimate guide to festival hair starts here. With in-salon services and at-home product recommendations to prep, protect and nourish, as well as our favourite hairstyles for the festival season, position yourself as the go-to stylist in ensuring your client’s hair stays looking fresh from day to night.
Plus, as Official Hair Partner for Primavera Sound Festival 2026, we showcase some of the standout styles captured from the event – for further inspiration on which cuts, colours and styles are defining the season.
With some of the most notable festivals taking place during the summertime, it’s likely your clients will be spending lots of time under the intensity of the sun – resulting in fading colour, damage and dryness if the hair is not properly protected.
To prevent the damaging impact the sun can have on your client’s hair, arm them with products containing UV protection, such as the Bonacure Sun Protect Scalp & Hair Mist. Apply regularly throughout the festival to ensure strands remain in optimal condition.
For in-salon services, whether pre or post-festival, recommend a caring FIBRE CLINIX treatment such as the Bondfinity Service or Hair SPA services to replenish, strengthen and keep your client’s hair looking its best.
For the second-year running, we’ve collaborated with Primavera Sound Festival in Barcelona, as their Official Hair Partner – bringing together music, style and hair, to inspire self-expression both on and off-stage.
During the event, attendees were able to immerse themselves in interactive zones across the festival, including visiting the on-site salon for hairstyling services provided by artists from our hairdressing community.
Discover our favourite festival hairstyles inspired by three looks crafted in the official Primavera Pop-Up Salon, which made its debut in the heart of Barcelona. Open throughout the event, festival artists, influencers and VIP guests were styled by some of our award-winning global artists, including Nick Irwin and Lisa Farrall.
While wearing hair up might feel like the most practical option, beachy waves are not only a quick and easy styling option, but are versatile, easy to refresh and still look great throughout the day.
To further elevate waves, incorporate accessories such as a scarf, colourful clips or hair gems. Plus, refresh your look instantly with OSiS 2nd Day Hair!
A popular choice in the world of session styling, wet-look hairstyles can also create a high-impact festival look. Keeping hair controlled and defined, it is also a clever way to disguise oiliness.
For extra nourishment, incorporate a Bonacure hair mask to protect and replenish while creating your desired finish.
Braids remain a festival favourite and can be beautifully adapted to all hair types and festival aesthetics. As a protective style, braids can reduce breakage, over-manipulation and tangling.
To add a high-shine finish that will last for days, apply OSiS Grip onto braids and seal with a hairdryer.
If you’re looking to work with bold, expressive colour palettes this festival season, our Chunky Colour service could be the perfect answer to personalising a statement look for your clients, no matter their hair type or texture.
It’s crucial that your clients know that caring for their hair doesn’t stop when the festival does, and that how they treat it afterwards is just as important. Even after keeping hair nourished and protected throughout the festival, your clients' strands will still require some post-festival TLC.
Recommend a gentle yet moisturising shampoo that your clients can use when they get home, removing any build-up caused by hair products or natural oils. With our Bonacure ranges dedicated to enduring hair health, introduce your clients to the Moisture Kick range for long-lasting hydration, the Repair Rescue+ range to transform damaged hair or the Color Freeze range for restoring colour vibrancy.
Each of these Bonacure ranges features a deep conditioning at-home treatment, powered by Care Boost Complex, that your clients can alternate with their regular conditioner for added shine, intense nourishment and improved detangling.
From recommended products and versatile hairstyle ideas, to a peek into Primavera Sound 2026, we hope our expert guide has given you some inspiration for all things 'festival hair' as you position yourself as the go-to stylist this summer.
Showcase your festival-inspired looks or share your own hair tips and tricks for the season over on Instagram, tagging @schwarzkopfpro and using the #schwarzkopfpro hashtag for a chance to get featured.
Explore our world-class Colour, Backbar, Styling and Visionary seminars; developed to enhance the skills you already have and help you do what you do, better.
Master any in-salon service by staying on-trend with the latest tips and tricks and essential product knowledge over on the eAcademy.