Intention Now is about embracing natural, organic textures within the hair and the natural world. This heavily influences both the colour palette and the finish of the hair. The colours are warm, golden and bronzed, while the hair feels loose and undone.
Casual, uncontrived and minimalist notes dominate the fashion of Intention Now. This creates a considered effortlessness which can be found everywhere, from the street to the runway at the likes of Stella McCartney and Bottega Veneta. The trend’s deep sense of social responsibility also emphasises sustainable sourcing and ethical production.
"Go for complementary tones for a natural feel or contrasting tones for impact."
Lesley Jennison, Schwarzkopf Professional Global Ambassador
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INTENTION NOW CATWALK LOOK TRANSFORMATION