#CRAFTTHEDIFFERENCE with SESSION LABEL
Our iconic and exclusively professional styling range.
A unique brand for hairdressers who want more.
Responding to the needs of today's hairdresser, who longs for concise and easy-to-navigate product assortments – that also meet the demands of any styling situation – our range of iconic and exclusively professional styling products has been revamped.
SESSION LABEL is now a brand in its own right; with twelve innovative, high-performance, super-lightweight formulas designed to help stylists #CRAFTTHEDIFFERENCE.
Each of the products have been showcased across nine brand new signature SESSION LABEL looks; created by Global Ambassador, Tyler Johnston (The Afro. The Halo. The Shag. The Bob) and Global Styling Ambassador, Nick Irwin (The Undone. The Crafted. The Wave. The Tail. The Textured).
The looks have been created to showcase a variety of styles and service opportunities. United by craft and attention to detail; this is a collection that celebrates hair with an edge, hair you want to touch and hair that expresses personality – but how does this translate to everyday styling and finishing services?
SESSION LABEL IN-SALON STYLING STEPS
A professional styling service is what sets a look (and a salon) apart from the rest – accentuating a beautiful cut and colour to craft a complete look. In-salon this should be considered over four steps from foundation to finish:
For any hairstyle, the foundation is fundamental. It helps the hair to get in shape, to keep the shape and to protect the hair right from the start.
Creating the perfect base is about working with the right products to craft volume, smoothness or raw texture.
“Prepping the hair is like creating a foundation and this is the most important step for me. Hair is like fabric which you can craft to create shape and form. For me, it is key to work with the right products and really layer them in to create the right base.”
– Schwarzkopf Professional Global Ambassador, Tyler Johnston
THE ART OF DRYING
Blow-drying is a service in its own right; offering a heat-styling service focused on crafting different looks to express the individuality of clients.
Remember, every hair type can benefit from a blow-dry service, so build it into your salon's service offering.
To prepare the hair best, shampoo and condition the hair with the property needed for the blow-dry service (e.g., volume), use the best fitting products to prep the foundation and finishing product appropriate for your client's chosen hairstyle.
After the blow-dry it’s all about crafting a style with texture and durability suited to a client's hair type.
SESSION LABEL answers the need for how real hairdressers use products in daily life; layering and combining performance-based consistencies and textures to create tailor-made looks that satisfy every client demand.
The usage for each product may be recommended but it's not limited – SESSION LABEL is open to experimentation.
The ‘grande finale’ is the finish – those final touches to perfect any imperfections and personalise a client's look.
With SESSION LABEL the difference is in the details – each of the twelve innovative SESSION LABEL products bring something unique to the table, be that the selected lightweight formulations – such as micro-dust particles (THE POWDER) or fast-evaporating nebular droplets (THE STRONG and THE FLEXIBLE) – to enable endless styling possibilities without residue or overburdening.
“Understanding how to use product and styling tools is the key to successful session styling. Mastering the rules and techniques with product knowledge then allows you to break them, this will take you work to a whole different level and give you the confidence to create endless results.”
– Schwarzkopf Professional Global Styling Ambassador, Nick Irwin
Explore the range of innovative SESSION LABEL styling products and really get to grips with how to use them with exclusive educational content over on our ASK eAcademy: ask-elearning.com.