IGORA ROYAL Absolutes permanent colour creme offers up to 100% white hair coverage.
IGORA ROYAL Absolutes permanent colour creme offers up to 100% white hair coverage.
IGORA ROYAL Absolutes permanent colour creme offers up to 100% white hair coverage.
For many women, covering their white hair isn't to do with hiding their age. Rather, it is seen as a way of self-expression, continuing to embrace their identity and reflect who they feel they are as a person.
We think it is important to continue feeling #AbsolutelyYou at any age, so the IGORA ROYAL Absolutes colour range is dedicated to the absolute coverage of mature hair. Our portfolio of 30 beautiful shades supports a comprehensive and versatile range of colour services to meet all individual colour needs – not only promising 100% coverage, even on thick and resistant hair, but also superior shine and long-lasting results.
“To me personally, covering my grey has not so much to do with hiding my age but rather with supporting who I feel I am as a person. My natural brunette tone makes me feel most myself – it is who I have always been and grew up to be.”
– Lesley Jennison
This is the beauty of these shades, they are specifically developed to maintain the tone direction when used on white hair.
Heat is not needed or recommended for white coverage.
The Velcro-like underside and smooth top surface of Siliamine adhere perfectly to the whole cuticle layer. This smooth even surface ensures optimum tonal visualisation.
There is nothing additional to know. The hair texture does not affect the tone direction, the only extra point is that white coverage can sometimes be more effective on finer hair types than thick coarse types.
Consistently setting new standards in the market, IGORA has ignited colourists' creativity – for over 50 years.