What Do Colourists Want?

Lesley Jennison, Schwarzkopf Professional’s Colour Ambassador considers the Top 5 benefits colourists want from their colour products:

  • Maximum coverage & equalisation
  • Colour retention
  • Colour intensity
  • Luminous shine
  • Shade choice – for endless creativity

100% Reliability
“Ultimately performance is key. In such a competitive market, there is no margin for error – colourists and their clients simply want a perfect colour result every time.”

How would you rank these benefits? Are there any other features that you rate more highly?

Schwarzkopf Professional delivers an expert range of colour products, all of which seek to fulfil a colourists every need.