Ginger Lemon unveils a new collection celebrating authenticity and individuality.
Ginger Lemon’s reputation as a trendsetting destination has earned recognition across Europe, including multiple nominations and wins at the Austrian and International Hairdressing Awards.
Now, Ginger Lemon unveils a bold, new collection: Reality Check. Rather than chasing a single “look” or polished uniform aesthetic, it’s all about celebrating unique styles.
The accompanying shoot is a celebration of individuality, encouraging every model to bring a part of their off-duty selves to the shoot: signature pieces, personal style, and their authentic energy. The styling for the shoot included vintage, one-of-one pieces to extend the message of originality even further.
When it came to beauty, the make-up was kept natural, to enhance models’ features rather than masking them. The hair looks were designed to highlight personality, rather than follow trends. After all, there is no one way to be.
There’s no trend that’s worth sacrificing your individuality for. The future of hair and style isn’t about copying – it’s about being unapologetically you.
“There’s no trend that’s worth sacrificing your individuality for. The future of hair and style isn’t about copying – it’s about being unapologetically you.”
Ginger Lemon
@gingerlemonhair
The ethos at Ginger Lemon is to not follow trends. Instead, the vibrant Vienna-based salon encourages its community to celebrate individuality, character and authenticity.
Now, the team behind Ginger Lemon unveils Reality Check: a loud statement of bold expression.
Founded by Danny van Tuijl and Lizzy Lemon, Ginger Lemon Hairspace is located in Vienna’s vibrant 6th District. More than a salon, it’s a creative hub for fashion-inspired, bespoke hair artistry.
Designed as an open loft-style space, the salon encourages interaction and creativity. Guided by the philosophy “everything but average”, Ginger Lemon is known for its award-winning colour work, innovative cuts, and dedication to sustainability, working only with cruelty-free, eco-conscious professional brands.
“Seeing someone light up because they finally feel seen – that’s priceless.”