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FORM INNOVATIONS

Explore our form brands Natural Styling, Strait Styling Glatt and Strait Therapy. We have the forming products hairdressers need to achieve durable curls & waves and straight hair.

Professional straightening kit to permanently straighten curly, wavy or frizzy hair. 

Our Strait Therapy range creates long-lasting super straight hair, that's easy-to-style with ultimate shine.

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Seminar 2025 Cutting

SEMINARS 2025

We believe that continual education builds highly-motivated salon teams, strengthens client loyalty and ultimately increases salon profitability.

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ABOUT US.

Schwarzkopf Professional empowers you to become the hairdresser you want to be. Find out how we give you a voice to tell your story and express yourself creatively. 

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E-ACADEMY

Meeting the needs of an increasingly digital world, we have created a sustainable platform for excellence.