Create salon loyalty and individual care results with our 5-step professional care consultation...
A perfect in-salon consultation reflects and identifies a client’s individual haircare need, leading to a care regime which gives your clients a long-term solution for increased salon loyalty and personalised care results.
This diagnosis defines an in-salon treatment service and home care regime that can be tailor-made to your client’s specific hair needs.
To ensure the results of the treatment are truly providing essential beauty solutions, hairdressers can choose products from the different Bonacure ranges. This is our assortment of high-performing and progressive haircare products – featuring the power of Vegan Keratin and Cell Equalizer technologies – together with skincare actives for healthy, beautiful hair covering all hair types.
To properly prescribe a bespoke treatment and home care regime, a professional consultation and an individualised diagnosis is required – which is why we have developed our 5-step consultation approach...
Regardless of age, here are some questions you should be asking every client during a consultation:
1. What haircare products do you use?
2. What do you like about your hair?
3. What have you had done to your hair in the past that you liked?
4. What have you had done to your hair in the past that you disliked?
Listen to your client’s hair challenges and wishes and solve them with your hands-on expertise.
The diagnosis forms the basis of in-salon services, product usage and home care recommendations. Define hair type, length and structure.
- Diagnose the hair using hair elasticity and porosity test to analyse the condition
- To complete the picture, always analyse the scalp condition
The unique in-salon services reflect and identify a client’s haircare need. This leads to a care regime which gives your client a long-term care solution for increased salon loyalty and superior care results.
- Discuss quick, yet effective, care services
- Explain to the client what products you are using and why
Help your clients maintain their in-salon results for longer.
- Recommend relevant Bonacure products that match the in-salon services and products used. This will help the client to maintain the results for longer.
Together with your client, create a personalised care plan together, based on individual hair needs and lifestyle.
- Elaborate on what the client’s hair will need after the salon visit to keep the salon results to their maximum potential
- Explain every product the client will need as well as how to use
- Give tips & tricks for product usage as well as advice on how to integrate it in their daily wash and care routines
"I believe the whole experience of coming to the hairdressers is complete with quality advice about home care... @schwarzkopfpro Bonacure products are salon quality and budget friendly ensuring you can take your haircare home to keep a long-lasting beautiful finish."
– Gary Taylor (@garytaylor_edco), Global Hair Expert