Discover the latest trends, as we recap on the Essential Looks 1:2024 collection.
Welcome to Essential Looks 1:2024 – a collection which experiments with different ideas and concepts in order to create three truly unique trends, crafted by some of the best hair professionals in the industry.
We begin by defining three of the seasons leading lifestyle trends – The Optimist, New Realities and Daring Crowd. These trends dictate our day-to-day lives from the catwalk to the high street.
The key element tying the team behind Essential Looks and hairdressers together is their passion for hair, which is fundamental in creating new ways of thinking, bringing our ideas to life and encouraging our imaginations to flourish.
- Schwarzkopf Global Ambassador, Lesley Jennison (@lesleyjennison)
- Schwarzkopf Global Ambassador, Nick Irwin (@nickirwinhair)
- Schwarzkopf Professional Guest Artist, Brendnetta Ashley (@edgybgirl)
- Schwarzkopf Professional Guest Artist, Gigi (@gigi.hairdid)
- Schwarzkopf Professional Guest Artist, Maggie Hancock (@maggiemh)
- Schwarzkopf Professional Guest Artist, Rafi Cheng (@raficheng)
The Optimist Trend is about celebrating the people who make the most out of life and everything it throws at them. The trend is built upon a self-care approach to life that ultimately changes and adapts to the world around them.
Salon service: #vibrance – a customised hair colour that builds on the natural base, brightening mid-lengths and ends whilst retaining depth and dimension at the roots. A natural-looking, blended blonde that's suitable for every skin tone and keeps the integrity of the hair.
The New Realities Trend is for people who embrace the modern world and take it in their stride. They like to live in a space between reality and fiction – bringing the digital world into the physical and bridging that gap. They’re passionate about pushing boundaries and potential limits.
Salon service: #phygital – the block colouring is created from the three-dimensional colouring in upside-down triangles under a dark veil, adding a shine line in the fringe for light reflection. The chance to play with colour allows the colourist to be as bold or as subtle as the client desires.
The Daring Crowd Trend is about the trendsetters who aren’t afraid to express themselves to the world. Inspired by Gen-Z, it reflects on how this generation stay true to themselves and their ability to confidently stand out.
Salon service: #definition – using dual Application, with IGORA ROYAL on the roots and IGORA VIBRANCE on mid-lengths and ends. Coloured with matching tones of permanent and semi-permanent colouration for a uniform result from root-to-tip. To experience a more dimensional look, try selecting different tones.
Our Essential Looks Collection is presented on essentiallooks.com – an online platform which creates a more in-depth overview of the current collection, with a much more immersive experience. Discover quick tips and tricks, videos and further trend information to keep you up-to-date with all the latest catwalk and salon looks.
Explore our world-class Colour, Backbar, Styling and Visionary seminars; developed to enhance the skills you already have and help you do what you do, better.
Master any in-salon service by staying on-trend with the latest tips and tricks and essential product knowledge over on the ASK Education eAcademy.