Henkel AG & Co. KGaA, hereinafter referred to as Henkel, respects the privacy of each person who visits our app. Now we would like to inform you of the type of data collected by Henkel and how they are used. You will also learn how you can exercise your data subjects’ rights.
Any changes to this Data Protection Statement will be published on this page. This enables you to inform yourself at any time about which data we are collecting and how we use such data.
This Data Protection Statement does not apply to websites accessible via hyperlinks on Henkel apps.
Name of the responsible entity: Henkel AG & Co. KGaA
Address of the responsible entity: Henkelstrasse 67, 40589 Duesseldorf, Germany
Henkel uses personal data primarily to provide this app to the users and to ensure the proper functioning and security of this app. Any further processing of the data only occurs on the basis of other statutory duties or permissions or if the respective user has consented towards Henkel.
When users visit the app, Henkel automatically collects and stores certain data. This includes: the IP address or device ID allocated to the respective end-device which we need for transmitting requested content (e.g. especially content, texts, images, and product information as well as data files provided for downloading, etc.), the activity of users in the context of the app, the type of respective end-device, the used type of browser as well as the date and time of use.
Henkel stores this information for a maximum of 7 days for the purpose of recognizing and pursuing misuse.
Henkel uses this information also for improvements to the service’s presentation, features and functionalities as well as general administration tasks.
Aside from this, Henkel deletes or anonymizes the data on use, including the IP addresses, without undue delay as soon as they are no longer needed for the above-mentioned purposes.
The processing and use of the data is based on statutory provisions which justify those operations on the grounds that (1) the processing is necessary for the provision of the app; or (2) Henkel has an overriding legitimate interest in ensuring and enhancing the functionality and error-free operation of the app and that it is tailored to the users’ needs.
Recipients of the collected data may include members of the responsible internal departments, other affiliated companies of Henkel, external service providers (e.g. for hosting and content management, marketing agencies, other third party providers if this is necessary for the services they provide), authorities in the exercise of their respective duties and powers, for example, in the event of an official request on their part, or if this is necessary to establish, exercise or defend Henkel's rights, and current or future acquirers of Henkel companies in the event of a business transaction, such as a sale, merger or acquisition.
Consumer request table
You may have provided your contact data via our contact form. We will use your data for the purpose of replying to your request.
The processing and use of your data is based on statutory provisions which justify those operations on the grounds that the processing is necessary for processing your request.
If you have not given consent to a longer storage duration e.g. in the course of our customer relationship management we will store the data no longer than needed in order to fulfill the aforementioned purpose or as long as required in case any statutory retention obligation applies.
a) Consumer/ Customer Relationship Management/ Online Communities
You may have given consent that Henkel processes
- Your contact data which you may have provided to Henkel,
- The content and circumstances of your electronic communication with Henkel such as contact forms or e-mail,
- Your usage of Henkel apps,
- Data on your participation in Henkel’s online trainings,
- Activities on Henkel’s Social Media sites (in Blogs, Facebook Fanpages etc.)
in the framework of Henkel’s customer/ consumer relationship management/ online community for the purposes of
- Advertising (by post, in browser, in app and as specified below if you provide an additional consent),
- Rendering technical advice such as usage of products or technologies, market research, and providing online services such as eLearning, webinars
- Communication in relation to events
- Conducting surveys
To achieve the selected purposes Henkel may
- Combine the above listed data with other data Henkel may have legally collected about you for instance from raffles or other apps activities, and
- Analyze the data in order to determine relevant advertising measures.
In the course of this analysis Henkel applies an automated methodology that helps prioritize leads for sales. Contacts are categorized according to their online and off-line activities. Based on the category they are assigned to and the location they are the contacts are assigned to sales persons and receive different information on our products and services as well as advertising material.
You may have given consent that Henkel may forward your personal data to the GFK for the following purpose:
- Matching and updating the contact addresses.
We will store the data only as long as the consent is valid or as long as required in case of any statutory retention obligations.
You may withdraw your consent with effect for the future at any time, for example by clicking the respective hyperlink provided either in the confirmation e-mail or by or by contacting our data protection officer, Mr Frank Liebich, Henkel AG & Co. KGaA, Henkelstrasse 67, D 40191 Düsseldorf (e-mail: Datenschutz[at]henkel.com). The withdrawal of consent will not affect the lawfulness of processing based on consent before its withdrawal.
b) Electronic Mail Advertising
You may further have declared your consent that Henkel may contact you regarding offers, products and services regarding products from Henkel’s Beauty Care range via electronic mail (e-mail, sms, mms, instant message) and/or telephone.
We will use your data as set forth above under section 4.a) of this Data Protection Statement to provide you with respective advertising measures.
You may withdraw your consent with effect for the future at any time, for example by clicking the respective hyperlink provided either in the confirmation e-mail or by or by contacting our data protection officer, Mr Frank Liebich, Henkel AG & Co. KGaA, Henkelstrasse 67, D 40191 Düsseldorf (e-mail: Datenschutz[at]henkel.com). The withdrawal of consent will not affect the lawfulness of processing based on consent before its withdrawal.
c) Google Analytics for Firebase
Provided you have consented, this app uses Google Analytics for Firebase, provided by Google Ireland Ltd. (Gordon House, Barrow Street, Dublin 4, Ireland) to evaluate user interactions of the respective app. This may include app updates, uninstalls as well as the use frequency. Collected information may vary by device as well as environment. Overall, this service helps to provide analytics and attribution.
For more information, see Privacy and Security in Firebase (https://firebase.google.com/support/privacy).
For this purpose, a user-resettable identifiers provided by the mobile device’s operating system is used namely advertising IDs “AdID” for Android and “IDFA” for Apple. Those aim to track activities for advertising as well as serving and targeting purposes.
Firebase Crashlytics is further used to identify crashes within a project, sending alarm emails to project members as well as support customers in debugging such errors.
Objection to data collection:
You can withdraw your consent at any time with effect for the future by opting out under the app’s "Privacy settings". Personalised advertising can be adapted within the app stores for Android and iOS respectively.
At any time, you may assert the right to access your data. Additionally, provided that the respective requirements are met, you may assert the following rights:
- Right to rectification
- Right to erasure
- Right to restriction of processing
- Right to lodge a complaint with the respectively competent data protection supervisory authority
- Right to data portability (as of May 25th 2018)
Right to object
In case of processing activities involving your personal data that are carried out on basis of a legitimate interest of Henkel, you have the right to object against such processing of your personal data at any time for reasons resulting from your specific situation. Henkel will stop that processing unless Henkel can prove important reasons for the processing which deserve protection which outweigh your interests, rights and freedoms or if the processing serves to assert, exercise or defend against legal claims.
Should you have given your consent to the processing of your personal data, you can withdraw it at any time with effect for the future.
In these cases, or if you have any other questions or wishes with regard to your personal data, please send an email or a letter to our data protection officer, Mr. Frank Liebich, Henkel AG & Co. KGaA, Henkelstrasse 67, D 40191 Düsseldorf, Germany (E-Mail: Datenschutz[at]henkel.com).