Enjoy highlights from the ASK Education Train-the-Trainer event with IGORA VIBRANCE!
With an infinite colour palette, multiple service opportunities, flexible applications and ever-evolving techniques, IGORA VIBRANCE is THE brand for hairdressers who never stop exploring, evolving, and creating – and things just got even better!
As the demands of salon clients shift and change, so too must the products hairdressers rely on to bring their creativity to life. Today’s clients want vibrant colour – minus the commitment of permanent colouration – and the freedom to try new looks. All with the reassurance that their hair will be protected from damage.
With its ammonia-free liquid formula – that can transform into a gel or cream – IGORA VIBRANCE has always enabled hairdressers to do MORE for their clients. This is true no matter the client’s hair type, as our demi-permanent formula is also suitable for wavy, curly, and coily hair; preserving curl pattern and bounce, while maintaining moisture balance and adding shine.
The latest upgrades build on this versatility with MORE services, MORE shades, MORE care and MORE sustainability than ever before – all while providing the SAME trusted performance you know and love!
"I love the versatility of IGORA VIBRANCE, there are so many ways for us to use it in the salon every single day."
– Lesley Jennison (@lesleyjennison) | Schwarzkopf Professional Global Ambassador
As #partnersincraft, we ensure our Schwarzkopf Professional Education Teams stay updated through essential training; as one of the most important dates in the education calendar, our global Train-the-Trainer workshops are key in making this happen. To fully embrace an exciting year of colour trends and our revamped IGORA VIBRANCE colour portfolio, our renowned global Education Team and acclaimed Technical Advisors came together for an exciting global Train-the-Trainer event. Over 50 experts convened at the Schwarzkopf Professional Global Academy in Hamburg, Germany, gearing up for the new generation of IGORA VIBRANCE. The intensive training workshop dived into the latest IGORA VIBRANCE portfolio, emphasising technology, salon-relevant services and Blended Learning experiences. Our trainers are now fully equipped to cascade this cutting-edge knowledge in their respective countries, sharing expertise with like-minded hairdressers.
To deepen their understanding of new IGORA VIBRANCE, our comprehensive Train-the-Trainer workshop included a mix of hands-on experiences, theory sessions and digital eLearning modules, plus a masterclass by Global Colour Ambassador Lesley Jennison – perfectly showcasing the Blended Learning experience first-hand.
To fully demonstrate how there is so much #MORETOCREATE with IGORA VIBRANCE, a series of key salon services with high commercial appeal and time-saving tricks were also presented. Alongside insights into this year's Essential Looks trends and key IGORA VIBRANCE campaign looks. Afterwards, participants had the opportunity to get hands-on with colour creativity, crafting their own signature mixes as they got to know the upgraded colour portfolio.
"At ASK Education, we embrace the fusion of digital and physical learning, which is thoroughly rooted in our Blended Learning experience; a proven method of learning that combines both offline and online education elements. I'm proud that our Train-the-Trainer gatherings serve as a platform to enhance the skills of our experts, allowing them to participate in, and share, our Blended Learning experience first-hand."
– Bernhard Koelbl | Global Head of Education
Feeling inspired? Why not participate in one of our colour Seminars, each has been developed to customise your learning journey as you work your way up the educational ladder, gaining the skills to be the best colourist you can be!
Don't forget! For easy-to-access training, our Blended Learning approach to education means you can also enjoy digital opportunities to enhance your knowledge with 24/7 access to our ASK eAcademy – you'll be joining thousands of like-minded hairdressers and a community designed to build your confidence, master new skills and perfect your artistry!