We're changing professional haircare for good.

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Bonacure Core Ranges Products

BONACURE CLEAN PERFORMANCE

We empower hairdressers & consumers with advanced skincare-inspired technologies, professional vegan and clean formulas, and sustainable packaging to achieve their best hair results while contributing to a better future.

New Bonacure Clean Performance offers a sustainable portfolio that covers all of your hair needs. It‘s the perfect quick haircare regime that offers powerful performance and guarantees the best hair quality, without any compromise. 

Bonacure Sustainability Lab Icon in red
ADVANCED TECHNOLOGY
Bonacure Sustainability Clean Icon in red
CLEAN FORMULA
Bonacure Sustainability Clean Icon Bonacure Sustainability Lab Icon Bonacure Sustainability Recycle Icon in red
SUSTAINABLE PACKAGING

VEGAN FORMULAS

All the Bonacure Clean Performance products contain 100% vegan, professional formulas. We do not use any animal products, by-products or derivatives in our vegan formulations, and we do not test them on animals.

What is Vegan Keratin? 

All new Bonacure Clean Performance products contain Schwarzkopf Professional’s first Vegan Keratin. Vegan Keratin is the vegetable alternative to the classical non-vegan hydrolysed Keratin.

Our Vegan Keratin is composed of a combination of natural & botanical derived Wheat Amino Acids and Soy Amino Acids as well as Arginine HCL and Serine, both commonly known as the building blocks of hair. As the most important part of our Vegan Care Complex, the Vegan Keratin can be found in all Bonacure Clean Performance formulas to:

  • Increase the inner hair strength
  • Help to fortify hair, making it stronger and more elastic
  • Improve combability of hair (wet & dry combing)
  • Reduce static & frizz, making hair easier to style
  • Work on the inner layer of the hair, restoring the protective natural shield of healthy hair
Bonacure Mositure Kick Shampoo transparent texture

FULL OF WHAT’S GOOD, FREE OF WHAT’S NOT.

All new Bonacure products embrace the concept of Clean Beauty. Our clean formulas are free-from sulphates, silicones, parabens, mineral oils, phthalates, microplastics and artificial colourants.

FIND OUT MORE ABOUT OUR VEGAN AND CLEAN INGREDIENTS

ALL OUR FORMULAS ARE HIGHLY BIODEGRADABLE

To reduce Bonacure‘s environmental impact, we have also improved the biodegradability levels of our formulas. Our formulas are between 88%-99% biodegradable. 

What does biodegradability mean? 

Readily biodegradable is defined as the ability of a product to biodegrade quickly and completely within 28 days (≥ 60% by OECD 301A-F/ASTM D7373 testing). 

Repair Rescue Shampoo - 93.60%
Color Freeze Shampoo - 94.20%
Color Freeze Silver Shampoo - 92.70%
Moisture Kick Shampoo - 92.80%
Volume Boost Shampoo - 92.30%
Clean Balance Shampoo - 92.80%
Time Restore Shampoo - 93.20%

Repair Rescue Conditioner - 94.20%
Color Freeze Conditioner - 93.50%
Moisture Kick Conditioner - 93.90%
Volume Boost Jelly Conditioner - 87.90%
Time Restore Conditioner - 93.20%

Repair Rescue Treatment - 94.50%
Color Freeze Treatment - 94.50%
Color Freeze Silver Treatment - 94.80%
Moisture Kick Treatment - 94.70%
Time Restore Clay Treatment - 94.70%

Repair Rescue Spray Conditioner - 87.0%
Color Freeze Spray Conditioner - 96.10%
Moisture Kick Spray Conditioner - 91.00%

Repair Rescue Sealed Ends+ - 89.20%
Color Freeze Shine Savior - 91.00%
Moisture Kick Curl Bounce - 96.00%
Moisture Kick Hydration Balm - 97.60%
Volume Boost Perfect Foam - 98.20%
Clean Balance Anti Pollution Water - 98.20%

Bonacure Shampoos with texture
Bonacure Conditioners with water spalsh

FAST-RINSE TECHNOLOGY

Bonacure Clean Performance conditioners require 50% less water for rinsing* 


The new conditioner platforms contain a new emulsifier combination, which has a higher solubility in water.

This new combination leads to a faster rinse-off behaviour in comparison to standard conditioners.

While the formulas rinse off faster, the quality is preserved, and the conditioners perform just as well.

*except the Volume Boost Jelly Conditioner

CLEAN INSIDE AND OUT

FACTS ABOUT BONACURE SUSTAINABLE PACKAGING

Designed to be

fully

recyclable

Made of up to

97%

recycled plastic

72%

less plastic used for caps

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267,000 kg

of recycled plastic will be used for our sustainable packaging* 

Bonacure Sustainability Whale Icon

= 11 Southern Right Whales

125,000 kg

of recycled plastic will be used for our in-salon products*

Bonacure Sustainability Airplane Icon

= 3 Large Commercial Airplanes

32,000 kg

of recycled plastic will be used for our new spray bottles*

Bonacure Sustainability Hairdryer Icon

= 52,700 Domestic Hairdryers    

*Based on 2022 full year global forecast 

Solar Panels Bonacure Production Plant

SUSTAINABILITY IS AT THE CORE OF WHAT WE DO

From packaging and formulas to our production sites. We use a holistic approach to sustainability that covers the entire value chain. Because we care for our planet, we choose to move forward and change for the better.

By 2030, all Bonacure production plants aim to use 100%green energy. By 2030, we strive to source 100% of the electricity we purchase for production from renewable sources, and plan to replace the fuels we need to generate thermal energy at our sites with CO2-free alternatives, such as biogas or biomass, and become climate-positive in our own operations.

Currently, the biggest Bonacure production plant is already: 

  • Climate-neutral
  • Sourcing 100% green energy from renewable sources
  • Using steam-based cleaning processes instead of water-based

QUICK AND EASY WAYS TO MAKE YOUR SALON MORE SUSTAINABLE

Discover how changing small habits day-to-day and implementing simple changes can cause a big positive impact on your salon footprint, and lead to a more sustainable way of working!

  • Get water-saving showerheads or low-flow taps to reduce water flow.
  • Turn off the tap when you are shampooing/conditioning your client's hair.
  • Check your salon for leaks and dripping taps, even slow drips can quickly add up! A tap or shower that drips 60 drops per minute, wastes 21 litres, per day.
  • When washing towels and gowns, make sure that your laundry machine is full and don’t run half-empty loads.
  • Install LED lights in non-client-centred spaces, such as the front desk and back bar. They last 60 times longer than incandescent (traditional) light bulbs!
  • Maximise natural light in your salon as much as possible.
  • Install motion sensor lighting in rooms, such as in bathrooms, storage rooms and staff rooms, so the lights turn off automatically when you are not there.
  • Use lukewarm to cool water instead of hot water where possible: when washing client’s hair, towels, gowns, etc. If you must wash warm, due to hygiene reasons, set the rinse cycle to cold.
  • Choose a green energy supplier.
  • Reduce the room temperature by 1°C. This can reduce your annual heating bill by about 10%!
  • Attach a control unit/timer to each heater. This way you can control them individually and they can be turned off automatically after working hours.
  • Sell or donate hair to organisations and charities.
  • Long hair (e.g. cut ponytails ) can be used to create natural wigs for cancer patients, as well as hair extensions and eyelashes.
  • Short hair clippings can be used to help clean up oil spills, as hair naturally absorbs oil. Hair mats are created and placed on top of the water where the oil slicks have formed to absorb the oil.
  • Hair clippings can also be used as compost. Donated it to community allotments, botanic gardens or wormeries.
  • Use recycling bins in your salon to separate plastic, paper and aluminum.
  • Put the recycling bins in obvious places so you are more aware of them.
  • Put your recycling in the right bin! Separate caps from product pack if needed.
  • Partner with companies to collect your plastic and aluminum waste.
  • Try and fix equipment rather than throwing it out right away! For example, when a hairdryer breaks, see if it’s just a wire that can get repaired.
  • When you are replacing furniture or equipment in your salon, consider selling or donating it, rather than throwing it out.
  • Avoid single-use items, such as coffee cups.
  • Become more digital! Send appointments through text or email, rather than writing them down on cards.
  • Place potted plants in your salon to help recycle the CO2 and oxygenate the air, keeping it fresh. It’s simple, affordable and beautiful! 
  • Inform your workers about your new sustainability initiatives and encourage them to also suggest tips and insights. Delegate action and create engagement!
  • Tell your clients about the changes you are making and encourage these sustainability actions also outside of the salon. 
  • Try and go for brands who support clean beauty and place a high importance on sustainability.
  • New Bonacure has sustainable:

Packaging: fully recyclable packaging made from up to 97% recycled plastic.

Formula: 100% vegan formulas with a high level of biodegradability.

Production: Bonacure’s biggest production plant is climate neutral. Bonacure’s biggest production plant sources 100% green energy from renewable resources.

Salon client hair wash

SUSTAINABLE SALON PRACTICES

Inspiring to raise your game.
Combine precise technical knowledge with creative freedom. We believe that continual education builds highly-motivated salon teams, strengthens client loyalty and ultimately increases salon profitability.

It's easy being green with the right support and products! 
Backed-up by a global community of salon insiders, this course will help you to make the right choices when it comes to being more sustainable in the salon. From best practices and impactful guidance, to bullet-proof product knowledge and ‘clean’ Bonacure services, we will equip you with everything you need to up-skill your sustainable business practices without compromise!

SUSTAINABLE SALON TOOLS

We believe that high quality tools are a crucial part of the revolution for a more sustainable and environmentally friendly future. 

The new Bonacure in-salon tools are all made from sustainable and recycled materials. Think of spatulas, trolley toppers, service trays and tray mats. We also offer salons organic cotton towels with a GOTS certificate.

All the Bonacure tools are packed in a FSC certified recyclable packaging. The FSC system allows consumers to identify, purchase and use wood, paper and other products from well-managed forests, and/or recycled materials. 

Bonacure haircare hairdresser with gloves holding colouring brush with product

BONACURE & SHAPING FUTURES

Since 2010, Schwarzkopf has had an impact on society beyond the planet through the global social initiative Shaping Futures, training socially disadvantaged young adults in the craft of hairdressing.

Shaping Futures is dedicated to a world where young adults can face their future optimistically and with confidence, knowing that they have the skills to actively contribute to society and shape their lives independent of any external restraints.

The ultimate success is seeing our former students succeed in opening their own salons. To put students off on a good start, Bonacure is sponsoring starter kits for all Shaping Futures students, making sure they not only have the skills, but also the tools and products to work independently and to pursue their own hairdressing careers.

SHAPING A BRIGHTER FUTURE TOGETHER. 

EXPLORE OUR WORLD OF BEAUTY