IGORA ROYAL TRUE REDS Philosophy
IGORA ROYAL TRUE CHOCOLATES Philosophy
IGORA ROYAL TRUE HIGHLIFTS Philosophy

IGORA ROYAL PHILOSOPHY


TRUE COLOUR IN HIGH DEFINITION


Colour has been at the heart of what we do for over 100 years. Setting new standards in the market, IGORA ROYAL has given life to our partners‘ creativity – for over 50 years. This has always been our colour commitment to you. Now is the time to discover a true step ahead in colour. It is time to make our best - even better.


WHAT IS TRUE COLOR?


True colour stands for maximum intensity and very clear & sharp tone directions. It means up to 100% perfect white hair coverage - even on thick & resistant hair. Stunning performance and 100% reliability characterise true colour - even under challenging conditions.


TRUE PERFORMANCE


IGORA ROYAL covers up to 100% white hair, delivers ultimate colour retention and represents intense colour vibrancy. IGORA ROYAL equalises the colour evenly – even on porous hair. Clearest lifting shades and advanced care* for maximised contrast and shine. With its absolute true to tuft results you will have 100% reliability for your daily work.


*advanced care achieved with 12% 40 Vol. IGORA ROYAL Oil Developer


TRUE PARTNERSHIP


True partnership means excellent colour consultation support in High Definition with true to tuft colour charts, professional digital salon tools & tailor-made education. IGORA ROYAL provides you with different seminars from essential to creative and expert trainings, dedicated to your salon’s success.