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THE STORY BEHIND

OUR NEW BRAND AMBASSADORS

Schwarzkopf aims to inspire to show up as your true selves and own the story you want to tell the world. That’s why Schwarzkopf is proud to partner with Actress & Producer Sofia Vergara, as our Global Brand Ambassador, and Celebrity Hairstylist Chris Appleton as our Global Color Ambassador.

OUR BRAND AMBASSADORS

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Chris Appleton Schwarzkopf Professional Ambassador

CHRIS APPLETON, GLOBAL COLOUR AMBASSADOR

Chris Appleton discovered his passion for hair styling at a young age, experimenting with his mother’s hair before getting his first salon job at just 13 years old. After years of working in London, Los Angeles came calling and soon Chris became the go-to stylist for Hollywood’s top celebrities - Kim Kardashian, Jennifer Lopez and Dua Lipa, to name a few. He’s the tastemaker and mastermind behind some of the most famous looks and blonde hair colour transformations of the past decade.

“Colour has always been a really important part of the journey of hair. I'm loyal to great products that enable me to be creative but at the same time respect the condition of the hair and give the best results to the client.”

Chris Appleton
@chrisappleton1

Sofia Vergara

SOFIA VERGARA, GLOBAL BRAND AMBASSADOR

Sofia Vergara is an Emmy, Golden Globe and SAG-nominated actress who is also the epitome of “hair goals” with her stunning mane flaunting our signature lived-in blonde.

“Schwarzkopf is my go-to for blonde. I trust them with my hair to get me the blonde I want without frying my hair!”

“To me, hair is a powerful form of self-expression. It’s not just about the hair color or styling. It’s about telling your own story to the world.”

Sofia Vergara
@sofiavergara

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125
YEARS

of expertise in colour, care and styling in-salon and at home, to empower you to tell your story through hair

EXPLORE OUR WORLD OF BEAUTY