ASK EDUCATION | Schwarzkopf Professional

SCHWARZKOPF PROFESSIONAL – WE ARE YOUR PARTNER IN CRAFT.

WHEN YOU PARTNER WITH US, WE GIVE YOU THE EDUCATION YOU NEED TODAY. TO BECOME THE HAIRDRESSER YOU WANT TO BE TOMORROW.

KEEPING YOU CURIOUS

A REGULAR DOSE OF SKILLS & INSPIRATION

ELIMINATE RESIDUE ISSUES WITH THESE EFFECTIVE SOLUTIONS

The beginner's guide to tackle residue with clean care.

DISCOVER MORE

CURATED CARE FOR EVERY TYPE OF HAIR

At Schwarzkopf Professional, we recognise that true hair care excellence lies in personalisation. Each hair type—straight, wavy, curly, or coily—suffers from different concerns and demands distinct care to reach its full potential.

DISCOVER MORE

Dive into the Schwarzkopf Professional Colorcrafters Event

Recap on all the details from THE colour event of the year – Schwarzkopf Professional #Colorcrafters...
Transform Your Hair Colour Experience with the revolutionary Phytolipid Technology

Formulated with cutting-edge Phytolipid Technology, IGORA ZERO AMM offers an unparalleled colour experience. Let’s take a deep dive into this and learn how!
Redefining Clean Hair Care with Schwarzkopf Professional’s Bonacure

Setting the benchmark in beauty with thoughtfully crafted hair care.
How Clients Can Prepare For Their Hair Consultation

We delve into the ways in which your clients can prepare for their hair consultation, to ensure they get the most out of their salon appointment
The Secret to a Greener Salon in 2025

Join us as we explore how to reduce, recycle and reuse in the salon
HAIR HOW-TO: LIVED-IN BLONDE Techniques by Ashlee Norman

Join Ashlee Norman as she brings the LIVED-IN BLONDE trend to life with two versatile colouration techniques.

LOAD MORE ARTICLES

WORLD-CLASS SEMINARS

INSPIRING YOU TO RAISE YOUR GAME

Combining precise technical knowledge with creative freedom. We believe that continual education builds highly-motivated salon teams, strengthens client loyalty and ultimately increases salon profitability.

DOWNLOAD OUR 2024 SEMINAR BROCHURE

COLOUR SEMINARS

Our colour seminars are designed to enhance your existing skills. This year sees an even bigger focus on colour mixing with our exciting collaborations, we’re also expanding both our multidimensional colour and blonde offerings with specialist seminars and training opportunities developed to empower and advance your individual colour artistry.

BACKBAR SEMINARS

Celebrate your artistry and enhance your client’s look with educational Backbar classes designed to inspire and excite. Learn how to take your clients on a truly customised, in-salon care journey and create beautifully personalised results, every time.

STYLING SEMINARS

Craft the difference with our performance-driven products and techniques, developed to meet the needs of every styling situation. Our portfolio is now greener and more accessible than ever before, ready and waiting for you to build the confidence to craft truly individual hairstyles and boundary-pushing looks.

VISIONARY SEMINARS

We look ahead to keep you ahead! ASK Visionary is all about giving you a fresh perspective; sharing ideas, aspirations and curated educational experiences that inspire us all to hone our craft. Whilst talk is great, action is better – which is why we’ve developed our range of Visionary seminars to not only only spark creativity, but to empower you with tips & tricks and essential knowlege, as well as the techniques to safeguard and grow your future business.

DIGITAL LEARNING

JOIN OUR E-ACADEMY

Meeting the needs of an increasingly digital world, we're here to help you stay ahead of the game, and expand your technical skills 24/7.

It's absolutely FREE!

Expect highly relevant content, ranging from product information and hair knowledge to creative tutorial videos and personal assessments.

GLOBAL ACADEMIES

Our academies are an integrated global network of excellence. Throughout the world, each one offers a stimulating professional environment in which to learn, gain inspiration and effectively further your career.

Vienna, Austria

Athens, Greece

Plovdiv, Bulgaria

Vienna, Austria

Barcelona, Spain

Werkendam, Netherlands

Brussels, Belgium

Hamburg, Germany

BEHIND THE SCENES AT THE TRENDLAB

SHARING TRENDS & CREATIVE EDUCATION IN REAL TIME

TRENDLAB

You need to accept cookies to play this video

FLAIR, VISION & ARTISTRY

MEET OUR AMBASSADORS

GARY TAYLOR

Global Hair Expert

TYLER JOHNSTON

Global Ambassador

LESLEY JENNISON

Global Ambassador

ARJAN BEVERS

Global Colour Ambassador

NICK IRWIN

Global Styling Ambassador

SCHWARZKOPF PROFESSIONAL – WE ARE YOUR PARTNER IN CRAFT.

WHEN YOU PARTNER WITH US, WE GIVE YOU THE EDUCATION YOU NEED TODAY. TO BECOME THE HAIRDRESSER YOU WANT TO BE TOMORROW.

A REGULAR DOSE OF SKILLS & INSPIRATION

ELIMINATE RESIDUE ISSUES WITH THESE EFFECTIVE SOLUTIONS

CURATED CARE FOR EVERY TYPE OF HAIR

Dive into the Schwarzkopf Professional Colorcrafters Event

Transform Your Hair Colour Experience with the revolutionary Phytolipid Technology

Redefining Clean Hair Care with Schwarzkopf Professional’s Bonacure

How Clients Can Prepare For Their Hair Consultation

The Secret to a Greener Salon in 2025

HAIR HOW-TO: LIVED-IN BLONDE Techniques by Ashlee Norman