Because everything you need is already inside.
Chosen by millions of colorists around the world thanks to high-performing, reliable products, IGORA® aims to truly empower colorist to create the most beautiful looks, to explore every aspect of their creativity and to reveal the clients individual beauty. IGORA® empowers colorist to be exactly who they want to be.
SAME ICONIC FORMULA.
NEW LOOK ON THE OUTSIDE.
On the outside, IGORA ROYAL® has undergone a complete transformation with a modernized design and more sustainable packaging. Yet, you can expect the same high-performing, iconic formula on the inside!
- True-to-swatch color results
- Reliable, even and luminous color
- Optimal color retention
- Holistic portfolio to perform every color service
Our extensive portfolio has been streamlined from 13 ranges to 5, creating intuitive sub-groups totaling 139 different shades. IGORA ROYAL®'s iconic red block packaging remains for the core line. Our technical lines can still easily be recognized with their distinct range colors: IGORA ROYAL® HIGHLIFTS®, IGORA ROYAL® FASHION LIGHTS®, IGORA ROYAL® ABSOLUTES® and IGORA ROYAL® SILVER WHITES®.
With sustainability at heart, we have cut no corners when it comes to the redesign of the IGORA ROYAL® packaging. We strive to do MORE with LESS when it comes to our global footprint.
Each of our IGORA® color lines uses the following materials:
*based on 2019 full year sales quantities. †IGORA ROYAL® SILVER WHITES®: Cap = Made from 100% recycled plastic; Folding box = Made from min. 92% recycled cardboard
Tube – 100% recycled aluminium:
That saves 350 tonnes of new virgin aluminium per year*
Cap - 80% recycled plastic†:
That saves 80 tonnes of virgin plastic per year*
Folding Box - min 96% sugarcane paper†:
That saves 340 tonnes of new virgin paper per year*
IGORA ROYAL® continues to deliver powerful color performance due to its unchanged iconic formula, offering amazing true-to-swatch results, up to 100% coverage, incredible color intensity and optimal performance time and time again.
The IGORA ROYAL® High Definition Technology features a high definition color pigment matrix for the clearest tone direction, enhanced true-to-swatch results, amplified intensity and optimal coverage.
Lipid carriers amplify the pigment penetration and lock the color in by sealing the surface of the hair for long-lasting color retention.
THE RESULT: TRUE COLOR IN HIGH DEFINITION
1. Color pigment matrices for color precision
2. Lipid carriers for amplified penetration
3. Sealed hair surface for longer-lasting color retention
4. The Result: True Color in High Definition
See the powerful performance of our IGORA ROYAL® ranges for yourself: watch our technologies and product demo videos below!
No, the formula and color results are still the same, only the packaging materials and the look have changed. You can expect the same high-performing, iconic formula on the inside, for true-to-swatch color results and luminous color and optimal color retention.
We streamlined our IGORA ROYAL® portfolio with a new assortment structure and clear color worlds for easier navigation. 5 distinct sublines now offer you everything you need to perform the coloration service you want: from the classic IGORA ROYAL® permanent core shades to our 4 technical lines for dedicated services (IGORA ROYAL® HIGHLIFTS®, IGORA ROYAL® FASHION LIGHTS®, IGORA ROYAL® ABSOLUTES® and IGORA ROYAL® SILVER WHITES®).
Yes, all IGORA® products, including our demi-permanent (IGORA VIBRANCE®) range use the same numbering system, so it's easy to work with Dual Application Techniques for a true color match across the different IGORA® ranges.
To keep things simple and create a system that’s super-effective and easy to use, ours is based on a combination of up to 3 numbers. The number in front of the dash (5-) indicates the depth of the shade, tells you the ideal base to choose in order to achieve true-to-swatch results. The first number after the dash represents the primary tone direction (the dominant shade). The second number after the dash indicates the secondary tone direction (the secondary color).
IGORA ROYAL® range offers a comprehensive and versatile portfolio of 139 different shades, ranging from natural tones with up to 100% coverage to exciting fashion tones with up to 70% coverage – whether it is fashionable cools, enticing golds, intense chocolates or beautiful reds. In addition, the IGORA ROYAL® portfolio offers dedicated technical lines to cover all of your client's needs, such as IGORA ROYAL® ABSOLUTES®, for mature hair, IGORA ROYAL® HIGHLIFTS® for highlifting services, IGORA ROYAL® FASHION LIGHTS® for highlighting services or IGORA ROYAL® SILVER WHITES® to tone and refine white hair.
Get to know the talented colorists behind our beautiful IGORA ROYAL looks and how they showcase the new-look color portfolio.