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Meet Danilo Bozic, LIVED-IN BLONDE Headlining Artist & Air Touch Specialist

Meet Danilo Bozic, AirTouch Blonde Specialist
Danilo Bozic


Danilo Bozic (@danilo.bozic) is a Chicago-based colorist, AirTouch specialist and salon owner. After moving from Serbia to the United States five years ago, Danilo now specializes in AirTouch blonding, an innovative foil and blow-dry technique made famous by Russian colorist, Vladimir Sarbashev. This technique, distinguished by the use of a blow-dryer's air to section hair – rather than traditional weaving or slicing – guarantees flawless color application and retouches with each use. Danilo is at the forefront of introducing this ground-breaking approach to the United States, revolutionizing the way colorists work and enhancing the beauty industry with his expertise. Join us as we dive into his journey, the intricacies of AirTouch, and how he's adapting this method for a growing audience.

1. Can you share a bit about your journey in the hairdressing industry and how you started your career as a creative hairdresser?

“My career began quite by accident and elevated into a passion when I moved to the USA. There, I discovered a beautiful world; a creative community and endless opportunities.”

2. What inspired you to become a hairstylist and how has your journey evolved over the years?

“I began as a hairstylist to start making money, but after many years, I realised that being a hairstylist is not just a job, it’s a passion for hair. My journey evolved simply by investing my time to learn, grow and be better.”

3. As a well-known Hair Artist, what do you find most rewarding about your profession?

“The connection with like-minded people – hairdressers and artists – and the ability to travel the world, making people happy and sharing a passion for hair.”

Hair consultation with Danilo Bozic
Danilo Bozic on Lived-In Blonde photoshoot

4. Can you tell us about some of your memorable experiences or projects in the hairdressing industry?

“Certainly, being part of the global BLONDME campaign for Schwarzkopf Professional in Germany is one!”

5. Why do you enjoy working with Schwarzkopf Professional? Are there specific aspects of their products or philosophy that resonate with you?

“Definitely! The quality and the huge range of colors – they are simply the best.”

6. In your opinion, what sets Schwarzkopf Professional apart from other brands in the industry?

“Besides the people behind Schwarzkopf Professional…it's the good and reliable products.”

7. Could you share some of your favorite Schwarzkopf Professional products and how you incorporate them into your creative work?

“Definitely the BLONDME Detox line because it allows me to have a clean canvas to paint with my favorite BLONDME Lighteners and IGORA VIBRANCE Toners.

8. Blonde hair is a significant trend. What attracts you to working with blonde shades, and do you have a favorite Schwarzkopf Professional blonding product or color range?

“Blondes are a trend that has lasted for many years and will continue for many more years in the future. For sure, that is the BLONDME line, which is my favorite.”

9. The LIVED-IN BLONDE trend has gained huge popularity. How do you approach creating a LIVED-IN BLONDE look, and are there specific techniques or products you prefer for this style?

“The lived-in look is definitely a trend because it is easy to maintain but still looks amazing. I love to create a soft blend using the AirTouch Technique.”

Hair being coloured
Danilo Bozic on Lived-In Blonde photoshoot

10. What advice do you have for fellow hairstylists looking to excel in the industry, especially in the context of evolving trends like LIVED-IN BLONDE?

“Never stop learning and trying to create perfect hair colors!”

11. How do you stay updated on the latest trends and techniques in the hairdressing world?

“Through social media and talks with other hairdressers.”

12. Can you share a challenging situation you've encountered in your career and how you overcame it?

“There have been a lot of challenging situations, but I love to learn from my own mistakes, and that's my way of learning.”

13. As a creative professional, how do you balance staying true to your style while also adapting to the changing preferences of clients?

“I have invested a lot in my education in the past and am still doing so. That is how I can make all of my clients happy.”

14. Are there specific Schwarzkopf Professional educational resources or workshops that have been particularly impactful for your career development?

“Oh yes, the amount of education available on YouTube and the eAcademy provided by Schwarzkopf Professional is huge and has helped me a lot.”

15. How do you approach client consultations, especially when discussing and planning blonde hair transformations?

“I am honest and real with what the abilities of hair are, to create healthy and shiny color – especially with blondes. If the hair is not healthy enough, I will not try to make it blonde. I also advise clients on how to take care of it using Schwarzkopf Professional haircare products, before I start making it blonde.”

Hair being styled
Hair consultation with Danilo Bozic

16. In your experience, what are some common misconceptions or myths about blonde haircare, and how do you address them with your clients?

“Blonde hair is not for everyone; it’s expensive and hard to maintain. Period.”

17. Can you share a few haircare tips for maintaining healthy, vibrant blonde hair?

“Definitely! Use BLONDME Shampoo and Conditioner and go for regular in-salon services like toning and glossing.”

18. What upcoming trends or changes do you foresee in the hairdressing industry, and how do you stay ahead of the curve?

“The hair industry goes in circles, and I think more colours like warm shades, coppers and pastels are going to be back this year.”

19. How do you handle the intersection of creativity vs client expectations, especially when it comes to color transformations?

“I keep that separated. Creative colors are for me, freedom and being artistic. Whilst pleasing the clients is listening to their needs and making sure they are going to be happy.”

20. What role do social media and online platforms play in your career, and how do you leverage them to connect with your audience and clients?

“Social media platforms are game changers for me, but also provide endless opportunities to get more clients in your chair and keep yourself busy. On my social media platform, I am real and honest, I express myself with work that I am passionate about and stand behind.”

Don’t forget to follow Danilo Bozic and Schwarzkopf Professional on Social Media for the latest trends and bite-sized education snippets, including Lived-In Blonde!

Hair consultation with Danilo Bozic
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